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Agbamevorza is a culture of Kete festival which is celebrated by the chiefs and people of Ago time traditional area. This paper sought to bring to bear the aesthetics and cultural values of the Agbamevorza. In the discussion, attempts have been made to educate the general public, students of the visual arts, art educationists and experts in art about the aesthetics and cultural significance of the Agbamevorza. The purpose of the study is to research and discuss the origin of ‘Agbamevorza’ (Kete festival), the types of Agbamevor and their meanings and how to maintain the culture of Agbamevor weaving in Ago time Traditional area. In addition, the paper described day by day, the weeklong celebration of Agbamevorza and the aims of celebrating same. This study has also unearthed the fact that, Kete weaving is a fast growing occupational development among the Agotime people. Findings indicated that, the chiefs and the people have decided to institute this colorful cultural festival to replace a simple purification of weaving tools and accessories to honour the Kete cloth and advertise it to attract good market for the expansion of the Kete business in the area. It is recommended that festivals should be valued for the contemporary roles of designed products (Kete cloth-weaving) as cultural identity, but not just for aesthetic enjoyment.

 


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