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Content Analysis of Political Party Websites in India


Affiliations
1 University of Kota, Kota, Rajasthan, India
 

Website of any political party is considered as a main source to catch and impart the different types of information to the targeted audience. This study aims to analyse various contents, options, applications, search facilities, resources, and other information available on the selected political party websites by using a checklist. The results of this study revealed that the majority of political party websites are building on different patterns, options and designs and have diverse information regarding their respective party history, constitution, logo, manifesto, photo gallery, current events, speeches, contact, and web 2.0 applications. It is also discovered from results that some political party websites do not have essential contents such as date of updating, feedback/suggestion option, party membership information, option for disabled people, mobile applications, public forum, and so on. This study may be helpful in developing the quality and in-depth contents for the political party websites of India.

Keywords

Content Analysis, Political Party of India, India, Political Party Websites.
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  • Content Analysis of Political Party Websites in India

Abstract Views: 692  |  PDF Views: 187

Authors

Anna Kaushik
University of Kota, Kota, Rajasthan, India

Abstract


Website of any political party is considered as a main source to catch and impart the different types of information to the targeted audience. This study aims to analyse various contents, options, applications, search facilities, resources, and other information available on the selected political party websites by using a checklist. The results of this study revealed that the majority of political party websites are building on different patterns, options and designs and have diverse information regarding their respective party history, constitution, logo, manifesto, photo gallery, current events, speeches, contact, and web 2.0 applications. It is also discovered from results that some political party websites do not have essential contents such as date of updating, feedback/suggestion option, party membership information, option for disabled people, mobile applications, public forum, and so on. This study may be helpful in developing the quality and in-depth contents for the political party websites of India.

Keywords


Content Analysis, Political Party of India, India, Political Party Websites.

References