AMBER – ABBS Management Business and Entrepreneurship Review

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This study makes an understanding of marketing strategies adopted and executed by the Muthoot Finance. The exploration of the study helped us in knowing the key strategies of Muthoot Finance like analysis of marketing strategy, gold loan strategies, branding strategy and how these strategies are impacting on the business performance of the organization.

Keywords

Marketing Strategy, Services, Branding Strategy, Media Mix, USP and Risk Management.
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