Today the firms exist in a turbulent environment where technology changes quite often, satisfying a customer is a big challenge and competition among companies is severe within the industry. With these backgrounds it is clear that innovation is indispensable for any organization. Innovation gives a competitive advantage over other organizations. There is no doubt that for the organization to survive and flourish innovation is considered to be very important. Sustainable growth is possible due to continuous improvement through innovation. For the innovation to happen a supportive organizational culture is inevitable. The study tries to find out the favorable cultural characteristics that can introduce and prosper innovation in an organization. For the study a small sample of 30 responses are collected from the individuals who are working in three different companies where innovations are encouraged. Companies are in existence for three or more than three years. Study may throw light on the importance of culture on innovation. Other independent variables considered for the study are age of the company and years of experience of the respondents in the same company.
Innovation, Culture, Organization, Strategy, Leadership.