AMBER – ABBS Management Business and Entrepreneurship Review

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Medimix is an Indian brand of Ayurvedic herbal soap manufactured and marketed by Cholayil, a Chennai based company. The brand was founded by Dr. V.P. Sidhan in 1969. Dr. Sidhan who belonged to a family of Ayurveda practitioners from Trichur, Kerala. His ancestors as Ayurveda practitioners had effectively practiced their profession for generations and the doctor took one of the old formulations that his ancestors used for treating skin diseases and successfully made it soap and a brand name came into existence. Late Dr. Sidhan worked as a physician with the Indian Railways. His education in allopathic medicine and his knowledge of his ancestral skill, combined to produce a performing brand that is Medimix is today.
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