AMBER – ABBS Management Business and Entrepreneurship Review

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India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. Gujarat is one of the most popular tourist regions in the country, and was visited by 19.8 million tourists in 2010- 11. Within Gujarat there are a wide variety of historic forts, palaces, mosques, temples, and places of historical importance in India's struggle for independence. Gujarat is a home to incredible diversity. After launch of the Ad campaign "Khushboo Gujarat Ki", featuring Amitabh Bachchan, Rann Utsav as well as whole of Gujarat received overwhelming response from all around the world since 2010. Gujarat is already the growth engine of India; it should now strive towards becoming the Gateway to tourism in India.
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