Green Entrepreneurship: An Empirical Study with Reference to Level of Awareness among the Graduates in Mysore District

Green entrepreneurship is a global phenomenon today. Every business is a part of the environment. Any damage to the natural system of the environment results in absolute disorder in the ecological system and causes adverse affect on human beings. In the journey to reduction of environmental degradation, business houses and entrepreneurs have found innovative mechanisms to carry out business operations to keep the environment less affected. Thus, green entrepreneurship and green business activities are attracting young entrepreneurs towards this 'Road Not Much Traded'. However, there is more cry for serious research in this area. In the light of this gap, an empirical study. Data was collected from sample of 140 respondents through questionnaire using convenient random sampling. Data analysis and hypothesis testing was executed. The results describe the level of awareness of Corporate Social Responsibility, dangers of global warming, preference of respondents towards pollution control activities, and environment protection. Hypothesis testing yields that there is difference in the level of awareness of green business activities. The strength of association between education and preference for environment protection, and pollution control was tested. The study uses Contingency Coefficient, Pearson Chi-Square test arrive at the result. Based on the findings of the study, the researchers offered valuable suggestions for policy making and future research.