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A Study on the Usage of smart Phone for E-Commerece in Bengaluru


Affiliations
1 Department of Management, Kristu Jayanti College, (Autonomous), Bengaluru, India
 

There are many people online on smart phoneswho are at any time potential consumers in the online market. Since there are enough providers, the most important thing for organisations is to learntheconsumer'simmediate requirements in this competitive business environment. Customer behaviours are influenced by diverse factors such as culture, social class, references group relation, family, income level independency, age, gender etc., and so they doshow different customer behaviours.

Smart phones help purchase and local search provides consumers anytime, their feasibility to information is via internet. Awareness of purchase and local search is on the rise with consumers, opening new opportunities for brands and vendors to exploit the power of the mobile channel. Before the advent of internet- on- smart phones, net search used to be a purely desktop affair, but it is not so now.

The objective of the study is to know about the usage of Smart Phone for E-Commerce activities, to analyse the impact on purchasing products through Smart Phone and tounderstand the future prospects of online sales through Smart Phone.The result of this study would contribute marketers who intend to penetrate the market probably in the urban India and would help maintain loyalty of their customers.


Keywords

Smart Phone, E-Commerce, Retailing, Local Search, Purchase.
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  • A Study on the Usage of smart Phone for E-Commerece in Bengaluru

Abstract Views: 698  |  PDF Views: 267

Authors

Ajai Abraham Thomas
Department of Management, Kristu Jayanti College, (Autonomous), Bengaluru, India

Abstract


There are many people online on smart phoneswho are at any time potential consumers in the online market. Since there are enough providers, the most important thing for organisations is to learntheconsumer'simmediate requirements in this competitive business environment. Customer behaviours are influenced by diverse factors such as culture, social class, references group relation, family, income level independency, age, gender etc., and so they doshow different customer behaviours.

Smart phones help purchase and local search provides consumers anytime, their feasibility to information is via internet. Awareness of purchase and local search is on the rise with consumers, opening new opportunities for brands and vendors to exploit the power of the mobile channel. Before the advent of internet- on- smart phones, net search used to be a purely desktop affair, but it is not so now.

The objective of the study is to know about the usage of Smart Phone for E-Commerce activities, to analyse the impact on purchasing products through Smart Phone and tounderstand the future prospects of online sales through Smart Phone.The result of this study would contribute marketers who intend to penetrate the market probably in the urban India and would help maintain loyalty of their customers.


Keywords


Smart Phone, E-Commerce, Retailing, Local Search, Purchase.

References





DOI: https://doi.org/10.23874/amber%2F2016%2Fv7%2Fi2%2F121774