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A Study on the Growth in Apparel Retail Sector


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1 Acharya Bangalore B School, India
 

An Apparel retail industry has grabbed special attraction in recent days. Top exporters who were manufacturing apparels for foreign countries have introduced their own brands in the market and are aggressively positioning themselves within segments of the domestic market. The increasing importance of branded clothes in the domestic market combined with the import competition is blurring the boundaries between exports and domestic production in countries with large home markets, such as India.
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  • Barry R. Berman, Joel R. Evans. (July 20, 2012). Retail management: A strategic approach (12th edition). USA: Pearson
  • www.technopak.com
  • www.indianmirror.com
  • www.ibef.org

Abstract Views: 622

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  • A Study on the Growth in Apparel Retail Sector

Abstract Views: 622  |  PDF Views: 370

Authors

B. Sherin
Acharya Bangalore B School, India

Abstract


An Apparel retail industry has grabbed special attraction in recent days. Top exporters who were manufacturing apparels for foreign countries have introduced their own brands in the market and are aggressively positioning themselves within segments of the domestic market. The increasing importance of branded clothes in the domestic market combined with the import competition is blurring the boundaries between exports and domestic production in countries with large home markets, such as India.

References





DOI: https://doi.org/10.23874/amber%2F2016%2Fv7%2Fi2%2F121789