AMBER – ABBS Management Business and Entrepreneurship Review

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An Apparel retail industry has grabbed special attraction in recent days. Top exporters who were manufacturing apparels for foreign countries have introduced their own brands in the market and are aggressively positioning themselves within segments of the domestic market. The increasing importance of branded clothes in the domestic market combined with the import competition is blurring the boundaries between exports and domestic production in countries with large home markets, such as India.
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