We are Like that Only-Understanding the Logic of Consumer India

We are Like that Only- Understanding the Logic of Consumer India is a highly analytical book about the Indian market by Rama Bijapurkar.

"The Indian market is about a lot of people consuming a little bit each that adds up to a lot,… the Indian DNA is about continuity with change; it is about 'THIS as well as THAT'; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market''.