The Theme of the Forthcoming Issue is "Digital Marketing"

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Digital marketing in other words, any form of marketing that exists online. Digital marketing includes content marketing, social media marketing, Email marketing, mobile marketing, marketing automation, pay by click, content marketing, affiliate marketing etc. The companies in B2B, and B2C are front runners in using digital marketing practices as part of their business. The companies are able to leverage lot of benefits in terms of cost containment, profit improvement and better visibility of their products and services. This field is growing rapidly in terms of sales and revenue. Digital marketing is the marketing of the future.