AMBER – ABBS Management Business and Entrepreneurship Review

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


This study examines how the trade promotion practices offered and sales of the products are related and the preference of retailers towards trade promotion practices offered by the company.In this study 220 sample size is taken from the population. The study is taken in the south area of Bangalore to know how retailers are giving preference for trade promotion practices. From the analysis, it helps in finding out the effect of trade promotion in increasing the sales of products, especially in Bourbon Biscuits. Biscuit product sector is one of the fastest-growing sectors in India and also competitors are very high therefore to sustain in this field different strategically tool is needed, trade promotion can act as an effective tool in sustaining in market. This study helps to relate how the preference for trade promotion practices varies and how it depends on the demographic factors taken for the study.

Keywords

Trade Promotion Practices, Branding.
User
Notifications
Font Size