AMBER – ABBS Management Business and Entrepreneurship Review

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India has a huge opportunity to become a leading global food supplier if only it has the right marketing strategies and also agile, adaptive and efficient supply chain. The food supply chain is complex with perishable goods and numerous small stakeholders. In India, the infrastructure connecting these partners is very weak. Each stake holder: farmers, wholesalers, food manufacturers, retailers all work in silos. Also, demand forecasting is totally absent and the farmers try to push what they produce in tom the market. Supply chain Management is very crucial factor in food industry; this study proposes to understand food supply chain management system and analyzes the bottlenecks of Supply Chain Management in Food industry. It also makes an attempt to Study the SCM models for food industry.
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