AMBER – ABBS Management Business and Entrepreneurship Review

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The World Health Organization (WHO) has declared Novel Coronavirus or Covid-19 as a pandemic that is spread across the globe. The global economy has witnessed huge unprecedented changes. The Coronavirus has not just achieved the highest death toll as observed but it has caused severe destruction in way of earning livelihood by humankind. The virus has negatively impacted various sectors and industries in Indian Economy. It brought down GDP growth rate of India from 6.1% in the year 2019 to – 3.2% to in the year 2020. This research paper attempts to understand the level of destruction on various industries of Indian Economy and give reasons which help the Government of India and Indian citizens to revive these industries post Covid-19. This requires concentration on business strategies to revive, survive and growth of these industries. This will show us how resilient the business is in the Indian Economy.

Keywords

Indian Economy, Industries, Impact, Revival, Survival.
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