AMBER – ABBS Management Business and Entrepreneurship Review

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Fintech refers to the integration of technology into offerings by financial services companies in order to improve their use and delivery to consumers. It primarily works by unbundling offerings by such firms and creating new markets for them. It simplifies financial transactions for consumers or business and making them more accessible and affordable. It can also apply to companies and services utilizing AI, big data and encrypted block chain technology to facilitate highly secure transactions amongst an internal network. This article focusses on understanding the major trends shaping the future of Fintech in India and break down how the Fintech market is evolving in key service and technology segments. The contemporary challenges faced in successful implementation of Fintech market in India is also discussed..

Keywords

Digital Payments, Fintech Platforms, Technological Innovations, Financial Literacy, Online Frauds
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