AMBER – ABBS Management Business and Entrepreneurship Review

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Considering the recovery of tourism industry, confidence building among travelers is of crucial importance. In this regard, destination image poses a serious challenges and complications for all the stakeholders of the tourism industry. Indian are potential target audience considering the wide range of experiences provided by the various countries of African continent. Africa’s dependence on foreign travelers. For countries in Eastern and Southern Africa this effect is more visible where a large chunk of tourists are foreigners. Significant leisure and safari oriented facilities strongly appeal to European, American, Asian visitors. Therefore, tourism management agencies must have appropriate policy and plans.

Keywords

Tourism Industry, African Tourism, Tourism Marketing, Destination Image, Tourist Behavior
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