Impact of Advertising in Attracting Clients for Digital Money lending in Africa

Currently, relating to contesting environment in Africa that administer the banks regarding digital services, by means of billboard to bring in services has a considerable function in rousing and inspiring clients in using offerings and services and consequently attracting them to use their digital services. In other words, if the banks wish to evaluate the efficiency of their advertisement on the clients, they can perform better in future which is a distinctive competence for the banks. The present study was conducted on the clients of the Commercial Bank of Ethiopia Daye branch in Hawassa District which is found on Sidama region Daye town, aiming to answer whether advertisement has caused any improve in the clients’ attraction to use the CBE Daye branches digital services. The current investigate is an applied study which has gathered the structured questionnaires related to the reactions of the clients of Commercial Bank of Ethiopia Daye branch, Hawassa District. The sample size for this study is Eighty-five determining by the rule of thumb technique and the sampling was purposive sampling. The Correlation and regression methods were employed to relationship and impact between explained and explored variables. Furthermore, the types of advertising were investigated. At the same time as the study hypotheses were investigated, all assumptions of alternative hypothesis were accepted with significant level, less than 0.05. Finally, this learning concludes with suggestions including the way advertising transmitted the instance and the position of advertising.