Rise Like A Phoenix:Scripting Corporate Turnarounds, by Pradip Chanda, Sage Publications India Pvt. Ltd, Delhi, 2017, Pages 171, Price Rs. 395/-

Markets change, consumer habits and attitudes change, new products often revolutionize how consumer needs are met, new competitors aggressively play predatory price cards and e-tailers disrupt business through traditional channels. Many companies fail to realize the impact of these changes on their business model product, positioning, price, customer profile et al. on time and make the cardinal error of hanging on to traditional business models and processes. The results are inevitable, a slide down a tortuous path towards bankruptcy or sickness.