Abhigyan

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Impact of Socio Cultural Variables on Impulsive Buying Behaviour in Selected Product Category in Uttarakhand


Affiliations
1 Graphic Era Deemed University, Dehradun, Uttarakhand, India
2 Graphic Era Hill University, Dehradun, Uttarakhand, India
     

   Subscribe/Renew Journal


The social and cultural factors have always been a source of dominant influence in determining the buying decisions of the Indian consumers. Here we attempt to understand the role that these factors play in impulsive buying of some selected category of products. The societal influences shape up the personality of individuals and culture, beliefs and values are the reflection of an individual’s true self. Impulsive buying is a purchase decision without contemplating the consequences. The influence of different socio-economic variables on impulsive buying in different product category is studied with the help of a well structured questionnaire administered to a sample of 309 respondents. The various social-cultural factors are understood with the help of twenty five constructs. The dimensionality of these constructs is reduced using factor analysis, where eight factors are identified. Further analysis is conducted using sophisticated statistical tools like ANOVA, cluster and regression analysis. Using a comprehensive list of the different categories of items in modern retail, the degree of impulsiveness and the influence of the eight constructs of socio-cultural factors on impulsive buying is explored.


Keywords

Socio-Cultural Factors, Impulsive Buying Behavior, Indian Consumer, Retail Environment, Product Category.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16, 74-94.

  • Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1 (2), 99-114.

  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing. 74 (2), 169-171.

  • Clover, Vernon, T. (1950). Relative importance of impulse buying in retails Stores. Journal of Marketing. 25 (2), 66-70.

  • Dittmar, H., & Bond, R. (2010). I want it and I want it now: Using a temporal discounting paradigm to examine predictors of consumer impulsivity. British Journal of Pshychology. 101, 751-776.

  • Donovan R. J., Rossiter, J.R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behaviour. Journal of Retailing. 70 (3), 283-294.

  • Iyer, E.S. (1989). Unplanned purchasing: Knowledge of shopping environment and time pressure. Journal of Retailing, 65 (1), 40-57.

  • Jacqueline J Kacen.,& Julie Anne Lee. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12 (2), 163-176.

  • Kollat, David T., & Willett R.P. (1967). Consumer impulse purchasing behavior. Journal of Marketing Research, 4, 21 -31.

  • Kollat, David T., & Willett R.P. (1969). Is impulse purchasing really a useful concept in marketing decisions. Journal of Marketing. 33, 79-83.

  • Lin., & Chaung. (2005). An exploration of Taiwanese adolescents impulsive buying tendency. US National Library of Medicine. National Institute of Health. 40 (157), 215-223.

  • Hoch, S.J., & Lowenstein G.F. (1991). Time inconsistent preferences and consumer self-Control. Journal of Consumer Research, 17 (4), 492-507.

  • Maheshwaran, Durairaj., & Shavitt, Sharon. (2000).Issues and new directions in global Consumer Psychology. Journal of Consumer Psychology, 9(2), 59-66.

  • Nesbitt, Saul. (1959). Today's housewives plan menus as they shop, Nesbitt Associates Release. 2-3.

  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research. 14(2), 189-199.

  • Rook, D.W., & Gardner, M.P. (1993). In the mood: Impulsive buying’s affective antecedents. Research in Consumer Behaviour. 6 (7), 1-28.

  • Sharma, P. Sivakumaran, B.,& Marshal, R. (2010). Impulse buying and variety seeking: A trait correlates perspective. Journal of Product & Brand Management,17 (1), 25-36.

  • Stern, H. (1962). The significance of impulse buying today, Journal of Marketing. 26, 59-62.

  • Shahid, Bashir. Mohammad., Zeeshan. Sabbard., Ahham. Rai., Imtiaz, Hussain., & Irshad, Hussain, Saki. (2013). Impact of cultural values and lifestyle on impulse buying behaviour: A case study of Pakistan. International Review of Management and Business Research. 2(1), 193-200

  • Tirmizi, M.A. (2009). An empirical study on consumer impulse buying behaviour. European Journal of Scientific Research. 28 (4), 522-532.

  • Underhill (1999). Why we buy: The science of shopping, New York: Simon & Schuster.

  • Weinberg P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research. 10 (1), 43-57.

  • Xiao, S.H., & Nicholson, M. (2012). The Role of Impulsivity in Impulse Purchasing Decision Mailing. A Cross- Culture Comparison, Advertising and Consumer Pshychology (ACP) Conference 2012. Nan Yang Technical University, Singapore.


Abstract Views: 343

PDF Views: 1




  • Impact of Socio Cultural Variables on Impulsive Buying Behaviour in Selected Product Category in Uttarakhand

Abstract Views: 343  |  PDF Views: 1

Authors

Ambica Prakash Mani
Graphic Era Deemed University, Dehradun, Uttarakhand, India
Vinayendra Mani Tripathi
Graphic Era Hill University, Dehradun, Uttarakhand, India

Abstract


The social and cultural factors have always been a source of dominant influence in determining the buying decisions of the Indian consumers. Here we attempt to understand the role that these factors play in impulsive buying of some selected category of products. The societal influences shape up the personality of individuals and culture, beliefs and values are the reflection of an individual’s true self. Impulsive buying is a purchase decision without contemplating the consequences. The influence of different socio-economic variables on impulsive buying in different product category is studied with the help of a well structured questionnaire administered to a sample of 309 respondents. The various social-cultural factors are understood with the help of twenty five constructs. The dimensionality of these constructs is reduced using factor analysis, where eight factors are identified. Further analysis is conducted using sophisticated statistical tools like ANOVA, cluster and regression analysis. Using a comprehensive list of the different categories of items in modern retail, the degree of impulsiveness and the influence of the eight constructs of socio-cultural factors on impulsive buying is explored.


Keywords


Socio-Cultural Factors, Impulsive Buying Behavior, Indian Consumer, Retail Environment, Product Category.

References