Table of Contents
Vol 36, No 3 (2018)
Open Access
Subscription Access
Articles
| Gold as an Asset for the Indian Investor | ||
| Niti Nandini Chatnani | ||
| Vol 36, No 3 (2018), Pagination: 1-10 | ||
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Abstract Views: 351 | PDF Views: 1 | |
| Brand Switching in Telecom Sector:An Insight into Switching Behaviour and Switching Factors | ||
| Purabi Bharali, Chandan Goswami | ||
| Vol 36, No 3 (2018), Pagination: 11-20 | ||
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Abstract Views: 405 | PDF Views: 1 | |
| Consumer Perception towards Effectiveness of Green Communication Strategies: An Exploratory Study | ||
| Pooja Mehta, Harpreet Singh Chahal | ||
| Vol 36, No 3 (2018), Pagination: 21-30 | ||
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Abstract Views: 380 | PDF Views: 1 | |
| Efficiency of Private Banks in India–A Critical Inquiry | ||
| Abhijit Sinha | ||
| Vol 36, No 3 (2018), Pagination: 31-40 | ||
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Abstract Views: 356 | PDF Views: 1 | |
| Theoretical Review of Growth of E-Commerce in India and its Relevance in Future Business Sustainability | ||
| Samiran Sur | ||
| Vol 36, No 3 (2018), Pagination: 41-50 | ||
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Abstract Views: 345 | PDF Views: 1 | |
| Impact of Socio Cultural Variables on Impulsive Buying Behaviour in Selected Product Category in Uttarakhand | ||
| Ambica Prakash Mani, Vinayendra Mani Tripathi | ||
| Vol 36, No 3 (2018), Pagination: 51-60 | ||
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Abstract Views: 343 | PDF Views: 1 | |
| Board Level Gender Diversity and Firm Financial Performance-Evidence from India | ||
| Manjula Shukla | ||
| Vol 36, No 3 (2018), Pagination: 61-70 | ||
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Abstract Views: 408 | PDF Views: 1 | |
Book Scan
| Refashioning India: Gender, Media, and a Transformed Public Discourse by Maitrayee Chaudhuri, Orient Blackswan Pvt. Ltd., New Delhi, 2017, Pages 325, Price Rs. 895/- | ||
| Bishakha Majumdar | ||
| Vol 36, No 3 (2018), Pagination: 71-72 | ||
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Abstract Views: 342 | PDF Views: 1 | |
| The Joy of Leadership: How Positive Psychology can Maximize your Impact (and make you Happier) in a Challenging World by Tal Ben-Shahar & Angus Ridgway, Wiley India Pvt. Ltd., New Delhi, 2017, Pages 227, Price Rs. 599/- | ||
| Bishakha Majumdar | ||
| Vol 36, No 3 (2018), Pagination: 72-73 | ||
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Abstract Views: 336 | PDF Views: 1 | |