Refashioning India: Gender, Media, and a Transformed Public Discourse by Maitrayee Chaudhuri, Orient Blackswan Pvt. Ltd., New Delhi, 2017, Pages 325, Price Rs. 895/-

The ubiquitous presence of media in India today has been spurred by a multiplicity of development over the decades. With the opening up of the Indian economy to global business, the culture of consumerism has been dominant in the popular narrative – accompanied with narratives of immediate gratification and consumption as a symbol of achievement. The entry of private media houses in the business increased both the scope of coverage as well as the range of opinions about what is covered. The spur in last-mile connectivity and affordable data plans has led to the second revolution in media, making the reach of news almost universal. At the same time, the proliferation of fake news and the opinionated presentations of facts have been major trends that seemed to have eroded the credibility of media.