Web Analytics for Higher Education Institution Websites in India: Need of the Hour

Top ranking higher education institutions in India have a cent percent digital presence in maintaining their website. On the maturity stage model, these websites are present at all stages, mainly on interaction and transaction levels (Tripathi, 2018). With a rise in online communication, it is crucial to analyse its performance through web analytics. This paper attempts to identify the key performance indicators for websites of higher education institutions in India and suggest specific web analytic tools for each stage of the maturity model. This study uses data from the author(s) published study where content analysis has been used for the front end. A conceptual framework has been developed for higher education institutions where web analytics is applied to each stage of the maturity model.