Table of Contents
Vol 40, No 1 (2022)
Open Access
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From the Desk of the Chief Editor
| Understanding Research | ||
| Vinayshil Gautam | ||
| Vol 40, No 1 (2022), Pagination: i-ii | ||
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Articles
| Green Consumerism: Consumer Purchase Intention and Behavior towards Green Products in FMCG Sector | ||
| S. Kaviya, R. G. Priyadarshini | ||
| Vol 40, No 1 (2022), Pagination: 1-10 | ||
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| The Influence of Trigunas on Self-Efficacy: An Empirical Analysis of the Trichotomous Indian Personality Theory | ||
| Shruti Dhawan, Vandna Maini | ||
| Vol 40, No 1 (2022), Pagination: 11-22 | ||
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| Web Analytics for Higher Education Institution Websites in India: Need of the Hour | ||
| Rakhi Tripathi | ||
| Vol 40, No 1 (2022), Pagination: 23-33 | ||
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| Investigation of Causality Relation between State Governments' Expenditure and GDP in India | ||
| Rashpaljeet Kaur | ||
| Vol 40, No 1 (2022), Pagination: 34-41 | ||
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| Demographic Variables and Biscuit Consumption Behaviour: A 'Sweet-Spot' for Brand Managers to Target? | ||
| Tapish Panwar, Kalim Khan | ||
| Vol 40, No 1 (2022), Pagination: 42-52 | ||
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Book Scan
| Financial Management (Twelfth Edition) by I. M. Pandey, Pearson India, 2021, Pages: 1030, Rs. 849/- | ||
| Gaurav Gupta | ||
| Vol 40, No 1 (2022), Pagination: 53-53 | ||
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| Blockchain for Enterprise Application Developers by : Ambadas Tulajadas Choudhari, Arshad Sarfarz Ariff & Sham M R, Wiley India Pvt Ltd, 2020, Pages: 336, Rs. 549/- | ||
| Sunita Daniel | ||
| Vol 40, No 1 (2022), Pagination: 54-54 | ||
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