Vol 41, No 3 (2023)

Table of Contents

Vol 41, No 3 (2023)

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From the Editorial Desk

From the Editorial Desk
Nirmalya Bandyopadhyay
 Vol 41, No 3 (2023), Pagination: 1-1
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Articles

Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation
Afjal Hossain, Farjana Easmin
 Vol 41, No 3 (2023), Pagination: 2-12
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Impact of Information Technology Investment on Operational Performance of MSEs in Rural Areas
Gaganpreet Kaur
 Vol 41, No 3 (2023), Pagination: 13-20
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Performance of Equity ETFs during COVID-19 Pandemic Crisis: Evidence from India
Chanchal Saini, Ishwar Sharma, Bhawana Verma, Bharti .
 Vol 41, No 3 (2023), Pagination: 21-31
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Facilitating Quality of Work Life of Women Faculty in Medical Colleges
Dhanya J. S.
 Vol 41, No 3 (2023), Pagination: 32-45
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Book Scan

The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-
Pramod Chandra
 Vol 41, No 3 (2023), Pagination: 46-46
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Data Analytics for Business. Lessons for Sales, Marketing, and Strategy by Ira J. Haimowitz, Taylor & Francis Group, 2023. Pages: 178, Rs. 10,272/-
Saurabh Mittal
 Vol 41, No 3 (2023), Pagination: 47-48
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