Table of Contents
Vol 41, No 3 (2023)
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From the Editorial Desk
From the Editorial Desk | ||
Nirmalya Bandyopadhyay | ||
Vol 41, No 3 (2023), Pagination: 1-1 | ||
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Articles
Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation | ||
Afjal Hossain, Farjana Easmin | ||
Vol 41, No 3 (2023), Pagination: 2-12 | ||
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Impact of Information Technology Investment on Operational Performance of MSEs in Rural Areas | ||
Gaganpreet Kaur | ||
Vol 41, No 3 (2023), Pagination: 13-20 | ||
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Performance of Equity ETFs during COVID-19 Pandemic Crisis: Evidence from India | ||
Chanchal Saini, Ishwar Sharma, Bhawana Verma, Bharti . | ||
Vol 41, No 3 (2023), Pagination: 21-31 | ||
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Facilitating Quality of Work Life of Women Faculty in Medical Colleges | ||
Dhanya J. S. | ||
Vol 41, No 3 (2023), Pagination: 32-45 | ||
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Book Scan
The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/- | ||
Pramod Chandra | ||
Vol 41, No 3 (2023), Pagination: 46-46 | ||
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Data Analytics for Business. Lessons for Sales, Marketing, and Strategy by Ira J. Haimowitz, Taylor & Francis Group, 2023. Pages: 178, Rs. 10,272/- | ||
Saurabh Mittal | ||
Vol 41, No 3 (2023), Pagination: 47-48 | ||
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