Asian Journal of Management

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Profitability–Dream or Reality for Online Shopping Companies


Affiliations
1 Management Sciences, Anna University, Chennai, Tamilnadu, India
2 Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu,, India
     

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This case study deals with the reasons for failure of online shopping companies and its turnaround strategies. Though these companies have been spending huge amount of money for promos and provide deep discount, they have not been able to profitable. Invariably, all the companies are encountering same issues of profitability and they became clueless in the part of turnaround their operations. This case study analyzes the intricacies of online shopping and provides certain suggestions for the companies to turnaround their operations in to profitable one. Participants: The participants of the study are the post graduate students of colleges, universities situated in and around Coimbatore. Approach: The outcome of this case study provides comprehensive idea about the reasons behind the failures of online shopping companies and suggests certain turnaround strategies for the failures.

Keywords

Turnaround, GMV, Unicorn, Profit, Failure.
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  • Profitability–Dream or Reality for Online Shopping Companies

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Authors

R. Rajendra Kumar
Management Sciences, Anna University, Chennai, Tamilnadu, India
S. Asok Kumar
Department of Management Studies, Mahendra Engineering College, Namakkal, Tamilnadu,, India

Abstract


This case study deals with the reasons for failure of online shopping companies and its turnaround strategies. Though these companies have been spending huge amount of money for promos and provide deep discount, they have not been able to profitable. Invariably, all the companies are encountering same issues of profitability and they became clueless in the part of turnaround their operations. This case study analyzes the intricacies of online shopping and provides certain suggestions for the companies to turnaround their operations in to profitable one. Participants: The participants of the study are the post graduate students of colleges, universities situated in and around Coimbatore. Approach: The outcome of this case study provides comprehensive idea about the reasons behind the failures of online shopping companies and suggests certain turnaround strategies for the failures.

Keywords


Turnaround, GMV, Unicorn, Profit, Failure.

References