Table of Contents
Vol 8, No 3 (2017)
Open Access
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Research Articles
Factors Affecting Industrial Relations in Indian Tea Industry:A Study on the North Bengal Region of West Bengal | ||
Nirmal Chandra Roy | ||
Vol 8, No 3 (2017), Pagination: 375-378 | ||
ABSTRACT | PDF | Abstract Views: 312 | PDF Views: 0 |
The Impact of Financial Leverage and Earnings on Dividend Policy:A Study of Banking Sector in India | ||
Ruchi Mangla, Manisha Goel | ||
Vol 8, No 3 (2017), Pagination: 379-383 | ||
ABSTRACT | PDF | Abstract Views: 309 | PDF Views: 0 |
A Study of Relationship Marketing Strategies in Public and Private Banks with Special Reference to NCR | ||
Rupali Madan, Rachna Agrawal, Mitu G. Matta | ||
Vol 8, No 3 (2017), Pagination: 384-388 | ||
ABSTRACT | PDF | Abstract Views: 319 | PDF Views: 0 |
Earnings Management Through Accruals:A Diagnostic Analysis of Indian Corporate Sector | ||
Deepa Mangala, Isha | ||
Vol 8, No 3 (2017), Pagination: 389-394 | ||
ABSTRACT | PDF | Abstract Views: 360 | PDF Views: 0 |
Qualitative Variables Affecting Financial Inclusion in India:Exploring Future Direction for Policy Makers | ||
Saif Siddiqui, Sumaira Jan | ||
Vol 8, No 3 (2017), Pagination: 395-402 | ||
ABSTRACT | PDF | Abstract Views: 286 | PDF Views: 0 |
Personality Traits of (In) Effective Teachers as Identified by Indian MBA Students:A Qualitative Study | ||
G. Yoganandan, V. Vetriselvan | ||
Vol 8, No 3 (2017), Pagination: 403-406 | ||
ABSTRACT | PDF | Abstract Views: 289 | PDF Views: 0 |
Organizational Culture Analysis:A Study of Selected Government and Private Universities of Haryana | ||
Simmi Arora, Apoorva Singh | ||
Vol 8, No 3 (2017), Pagination: 407-412 | ||
ABSTRACT | PDF | Abstract Views: 267 | PDF Views: 0 |
Mapping Service Quality in Hospitality Industry:A Case Through SERVQUAL | ||
Ramesh Kumar Chaturvedi | ||
Vol 8, No 3 (2017), Pagination: 413-423 | ||
ABSTRACT | PDF | Abstract Views: 285 | PDF Views: 0 |
The Work of Indian Legend Chanakya in Context with the Modern Management | ||
Nitika Goyal, Deepam Goyal | ||
Vol 8, No 3 (2017), Pagination: 424-428 | ||
ABSTRACT | PDF | Abstract Views: 272 | PDF Views: 0 |
Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream | ||
Suraj Kushe Shekhar, Tony. P. Jose | ||
Vol 8, No 3 (2017), Pagination: 429-431 | ||
ABSTRACT | PDF | Abstract Views: 280 | PDF Views: 0 |
Usage of E Networking Sites at Workplace:An Empirical Study | ||
Ritu Gandhi Arora | ||
Vol 8, No 3 (2017), Pagination: 432-438 | ||
ABSTRACT | PDF | Abstract Views: 253 | PDF Views: 0 |
Profitability–Dream or Reality for Online Shopping Companies | ||
R. Rajendra Kumar, S. Asok Kumar | ||
Vol 8, No 3 (2017), Pagination: 439-441 | ||
ABSTRACT | PDF | Abstract Views: 260 | PDF Views: 0 |
A PCA Approach for Comparing Performances of Major Indian Banks During 2004-05 To 2013-14 | ||
Subhabaha Pal, Satyabrata Pal, Kaushik Bhattacharjee | ||
Vol 8, No 3 (2017), Pagination: 442-450 | ||
ABSTRACT | PDF | Abstract Views: 566 | PDF Views: 0 |
Analyse the Factors of Promoting Arts Organizations and its Products Through Electronic Mode (Online Mode):Certain Issues and Challenges | ||
Rajendra Kumar, S. Asok Kumar | ||
Vol 8, No 3 (2017), Pagination: 451-454 | ||
ABSTRACT | PDF | Abstract Views: 265 | PDF Views: 0 |
Does Young Indian Save for Retirement? | ||
Frena Patel, Vishal Acharya | ||
Vol 8, No 3 (2017), Pagination: 455-459 | ||
ABSTRACT | PDF | Abstract Views: 271 | PDF Views: 0 |
Behavioural Biases in Investment Decision Making:A Research Study on Snakebite and House Money Effects on Indian Individuals | ||
Udayan Das, Shakti Ranjan Mohapatra | ||
Vol 8, No 3 (2017), Pagination: 460-470 | ||
ABSTRACT | PDF | Abstract Views: 336 | PDF Views: 0 |
Financing of Corporate Investment:Panel Data Evidence from Indian Manufacturing Firms | ||
Sucheta Gauba | ||
Vol 8, No 3 (2017), Pagination: 471-478 | ||
ABSTRACT | PDF | Abstract Views: 272 | PDF Views: 0 |
Retailing in Emerging Markets:Trends, Prospects and Challenges | ||
Tapas Ranjan Moharana, Subidita Pattanaik | ||
Vol 8, No 3 (2017), Pagination: 479-482 | ||
ABSTRACT | PDF | Abstract Views: 261 | PDF Views: 0 |
Coping Strategies Adopted by Dual Career Couples in it Sector in India–A Case Study | ||
Gurvinder Kaur, Raj Kumar | ||
Vol 8, No 3 (2017), Pagination: 483-484 | ||
ABSTRACT | PDF | Abstract Views: 275 | PDF Views: 0 |
Entrepreneurs’ Language Proficiency and its Impact on their Business Management:A Study at Vijayawada City | ||
Narayan Maharana, Suman Kalyan Chaudhury | ||
Vol 8, No 3 (2017), Pagination: 485-490 | ||
ABSTRACT | PDF | Abstract Views: 264 | PDF Views: 0 |
Advertising Industry of India:Problems and Prospects | ||
Dharmendra Mehta, Naveen K. Mehta, Shruti Jain | ||
Vol 8, No 3 (2017), Pagination: 491-493 | ||
ABSTRACT | PDF | Abstract Views: 273 | PDF Views: 0 |
Earnings Management Practices in India:A Study on Selected Public Enterprises | ||
Pranesh Debnath | ||
Vol 8, No 3 (2017), Pagination: 494-500 | ||
ABSTRACT | PDF | Abstract Views: 275 | PDF Views: 0 |
Impact of Electronic Word on Mouth on Consumer Behaviour and Brand Image | ||
Shiv Kumar Sharma, Anuja Shukla | ||
Vol 8, No 3 (2017), Pagination: 501-506 | ||
ABSTRACT | PDF | Abstract Views: 259 | PDF Views: 0 |
Impact of Union Budget on CNX Auto and CNX Bank | ||
Divya Verma Gakhar, Tina Mohun, Anita Pandey | ||
Vol 8, No 3 (2017), Pagination: 507-515 | ||
ABSTRACT | PDF | Abstract Views: 286 | PDF Views: 0 |
Sustainable Livelihood Business Strategies of Village Women:A Case Study of Wwags in Manipur | ||
Sunildro L. S. Akoijam | ||
Vol 8, No 3 (2017), Pagination: 516-522 | ||
ABSTRACT | PDF | Abstract Views: 259 | PDF Views: 0 |
Manage-Men-T of People Mix:An Essential Criteria for Technical Education | ||
P. T. Mahajan, S. B. Golahit | ||
Vol 8, No 3 (2017), Pagination: 523-530 | ||
ABSTRACT | PDF | Abstract Views: 262 | PDF Views: 0 |
Impact of Promotional Strategies of Hypermarkets | ||
M. Vasudevan, V. M. Senthilkumar | ||
Vol 8, No 3 (2017), Pagination: 531-534 | ||
ABSTRACT | PDF | Abstract Views: 242 | PDF Views: 0 |
The Effect of Brand Extension Strategies on Brand Equity in Banking Sector | ||
Ankita Neema, Geeta Nema | ||
Vol 8, No 3 (2017), Pagination: 535-541 | ||
ABSTRACT | PDF | Abstract Views: 260 | PDF Views: 0 |
Work-Family Conflict in Relation to Job Satisfaction:An Empirical Study | ||
Nidhi Sharma | ||
Vol 8, No 3 (2017), Pagination: 542-548 | ||
ABSTRACT | PDF | Abstract Views: 269 | PDF Views: 0 |
Study of Consumer Disputes of Electronics Market in Maharashtra | ||
Manojkumar Jyotiram Gaikwad, Parikshitkumar Hiralal Kate | ||
Vol 8, No 3 (2017), Pagination: 549-551 | ||
ABSTRACT | PDF | Abstract Views: 249 | PDF Views: 0 |
Study of Relationship Between 360 Degree Feedback and Spirituality at Work among Employees in the Organization | ||
Uttam Kumar Das, Jayakrushna Panda | ||
Vol 8, No 3 (2017), Pagination: 552-558 | ||
ABSTRACT | PDF | Abstract Views: 245 | PDF Views: 0 |
Dynamics of Indian Stock Market Integration with Global Stock Markets | ||
K. S. Manu, Varsha L. Menda | ||
Vol 8, No 3 (2017), Pagination: 559-568 | ||
ABSTRACT | PDF | Abstract Views: 259 | PDF Views: 0 |
Market Orientation for Agribusiness in Chhattisgarh | ||
G. K. Deshmukh, Sanskrity Joseph, Rashmi Dewangan | ||
Vol 8, No 3 (2017), Pagination: 569-571 | ||
ABSTRACT | PDF | Abstract Views: 273 | PDF Views: 0 |
Quality of Work Life Among Employees in Textile Industry with Reference to Coimbatore District | ||
M. Murali Krishnan, V. Abirami | ||
Vol 8, No 3 (2017), Pagination: 572-576 | ||
ABSTRACT | PDF | Abstract Views: 240 | PDF Views: 0 |
Effect of NPAS on Financial Performance of Public Sector Banks in India:A Study of Changing Scenario | ||
Manminder Singh Saluja, Sweta Sharma | ||
Vol 8, No 3 (2017), Pagination: 577-586 | ||
ABSTRACT | PDF | Abstract Views: 262 | PDF Views: 0 |
A Comparative Analysis of Organic Food Products Vs Non Organic Food Products in India | ||
Ravindra Bhardwaj | ||
Vol 8, No 3 (2017), Pagination: 587-590 | ||
ABSTRACT | PDF | Abstract Views: 510 | PDF Views: 0 |
Cherrapunjee:Wonder of Nature–Scope and Challenges of Tourism Industry in Cherrapunjee, Meghalaya | ||
Sanjay Sinha | ||
Vol 8, No 3 (2017), Pagination: 591-598 | ||
ABSTRACT | PDF | Abstract Views: 279 | PDF Views: 0 |
Testing the Efficiency of Financial Derivative Measurement Model and Risk Management in the Context of Indian Market | ||
Nenavath Sreenu | ||
Vol 8, No 3 (2017), Pagination: 599-606 | ||
ABSTRACT | PDF | Abstract Views: 250 | PDF Views: 0 |
Mobile Applications:A Boon to Human | ||
Anupreet Kaur Mokha, Shivangi Dhawan | ||
Vol 8, No 3 (2017), Pagination: 607-613 | ||
ABSTRACT | PDF | Abstract Views: 265 | PDF Views: 0 |
Career Planning and Career Management as Antecedents of Career Development:A Study | ||
Nameirakpam Chetana, A. K. Das Mohapatra | ||
Vol 8, No 3 (2017), Pagination: 614-618 | ||
ABSTRACT | PDF | Abstract Views: 277 | PDF Views: 0 |
Impact of Industrialisation on Natural Resources–Gandhian Perspective | ||
S. Radhakrishnan, P. Deepan Bharathi, S. Yesu Suresh Raj | ||
Vol 8, No 3 (2017), Pagination: 619-627 | ||
ABSTRACT | PDF | Abstract Views: 240 | PDF Views: 0 |
A Study on Stress Among Graduate College Students in Ludhiana | ||
Maneet Kaur, Satinderbir Kaur, Aditya Chauhan | ||
Vol 8, No 3 (2017), Pagination: 628-634 | ||
ABSTRACT | PDF | Abstract Views: 283 | PDF Views: 0 |
Imprint of Insolvencies on Commercial Bank's Priority Sector Lending Practices | ||
T. Vara Lakshmi, M. Srinivasa Reddy | ||
Vol 8, No 3 (2017), Pagination: 642-644 | ||
ABSTRACT | PDF | Abstract Views: 258 | PDF Views: 0 |
Student Engagement and its Effect on Student’s Growth and Performance Being a Consumer of Educational Institutions and Facilitating Holistic Learning in India | ||
Aarti Sharma, K. Santi Swarup | ||
Vol 8, No 3 (2017), Pagination: 645-656 | ||
ABSTRACT | PDF | Abstract Views: 244 | PDF Views: 0 |
Scaling up of Facility Based Newborn Care in Chhattisgarh | ||
Mridula Pandey, Tarang Mishra, Vijendra Katre | ||
Vol 8, No 3 (2017), Pagination: 657-661 | ||
ABSTRACT | PDF | Abstract Views: 247 | PDF Views: 0 |
Management of Prostitution Businesses in India:A Structural Analysis | ||
Navin Kumar Rajpal, Sharmila Tamang | ||
Vol 8, No 3 (2017), Pagination: 662-666 | ||
ABSTRACT | PDF | Abstract Views: 251 | PDF Views: 0 |
Determining the Efficiency of the Black and Scholes Model in Pricing of Nifty Stock Call Options After Replacing the Spot Price by the Discounted Value of Future Price | ||
Rajesh Kumar, Rachna Agrawal | ||
Vol 8, No 3 (2017), Pagination: 667-674 | ||
ABSTRACT | PDF | Abstract Views: 265 | PDF Views: 0 |
A Study on the Factor Affecting Performance of FHW–A Study on FHW’s of Ahmedebad District | ||
Mridula Pandey, Tarang Mishra | ||
Vol 8, No 3 (2017), Pagination: 675-680 | ||
ABSTRACT | PDF | Abstract Views: 288 | PDF Views: 0 |
An Analysis on Problems in Implementing NAIS (National Agriculture Insurance Scheme) with Special Reference to Erode Block | ||
T. Mohanapriya, V. M. Senthilkumar | ||
Vol 8, No 3 (2017), Pagination: 681-687 | ||
ABSTRACT | PDF | Abstract Views: 273 | PDF Views: 0 |
Assessing the Impact of Perceived Destination-Based Service Quality on Tourist Satisfaction And Destination Loyalty Using TOURQUAL Protocol. | ||
Nibir Khawash, Arup Kumar Baksi | ||
Vol 8, No 3 (2017), Pagination: 688-694 | ||
ABSTRACT | PDF | Abstract Views: 270 | PDF Views: 0 |
Leader Initiating Structure and Leader Consideration as Predictors of Employees’ Adaptive Performance:An Empirical Study | ||
D. Vinitha Sree, Rupa Gunaseelan | ||
Vol 8, No 3 (2017), Pagination: 695-704 | ||
ABSTRACT | PDF | Abstract Views: 251 | PDF Views: 0 |
Antecedents of Brand Loyalty in Online and Offline Retailing:A Conceptual Framework | ||
Shanul Gawshinde, Jyoti Vyas Bajpai | ||
Vol 8, No 3 (2017), Pagination: 705-710 | ||
ABSTRACT | PDF | Abstract Views: 268 | PDF Views: 0 |
A Comparative Study of Financial Performance with Special Reference of Co-Operative Banks | ||
Manvinder Singh Tandon, Narender Nath Sharma, Vipan Kumar Bhulal | ||
Vol 8, No 3 (2017), Pagination: 711-717 | ||
ABSTRACT | PDF | Abstract Views: 563 | PDF Views: 0 |
Empirical Modeling of Corporate Dividend Policy:A Study on Nifty 50 Companies | ||
Ayan Majumdar | ||
Vol 8, No 3 (2017), Pagination: 718-722 | ||
ABSTRACT | PDF | Abstract Views: 265 | PDF Views: 0 |
Intellectual Capital and its Association with Profitability and Market Valuation in Indian IT Sector | ||
Raman Deep Singh, Rashid Shamim | ||
Vol 8, No 3 (2017), Pagination: 723-726 | ||
ABSTRACT | PDF | Abstract Views: 240 | PDF Views: 0 |
Stress Levels of Employees Working in Pump Industries with Reference to Coimbatore District | ||
V. Abirami, S. M. Divya Bharathi | ||
Vol 8, No 3 (2017), Pagination: 727-730 | ||
ABSTRACT | PDF | Abstract Views: 249 | PDF Views: 0 |
Factors Influencing Diffusion and Continuance of Massive Open Online Course (MOOC) | ||
R. Vaidehi, T. Girija | ||
Vol 8, No 3 (2017), Pagination: 731-733 | ||
ABSTRACT | PDF | Abstract Views: 235 | PDF Views: 0 |
“Modelling Maize Futures Price”-An Empirical Analysis Based on ARIMA Approach | ||
N. M. Jyothi Shivakumar, G. Kotreshwar | ||
Vol 8, No 3 (2017), Pagination: 734-740 | ||
ABSTRACT | PDF | Abstract Views: 270 | PDF Views: 0 |
Green Growth:Indian Railways Thrust Towards Economic Growth and Environmental Protection | ||
Shahid Ali, Asif Iqbal Fazili | ||
Vol 8, No 3 (2017), Pagination: 741-744 | ||
ABSTRACT | PDF | Abstract Views: 241 | PDF Views: 0 |
An Analytical Study on Employee’s Engagement and its Relationship with Job Outcomes:A Case of Tata Consultancy Services (TCS) | ||
Munish, Rachna Agarwal | ||
Vol 8, No 3 (2017), Pagination: 745-752 | ||
ABSTRACT | PDF | Abstract Views: 283 | PDF Views: 0 |
Growth Performance of Indian IPO Market Since Liberalisation | ||
Amit Kumar Singh | ||
Vol 8, No 3 (2017), Pagination: 753-760 | ||
ABSTRACT | PDF | Abstract Views: 245 | PDF Views: 0 |
Sustaining Environment with Green Initiative:A Conceptual Study of Green Marketing Practices in India | ||
Satvir Kaur | ||
Vol 8, No 3 (2017), Pagination: 761-768 | ||
ABSTRACT | PDF | Abstract Views: 222 | PDF Views: 0 |
Customer Satisfaction in Telecommunication Sector:An Empirical Investigation | ||
Jai Parkash, Sukhdev Singh, Anuradha | ||
Vol 8, No 3 (2017), Pagination: 769-773 | ||
ABSTRACT | PDF | Abstract Views: 270 | PDF Views: 0 |
SERVQUAL VS RSQS | ||
Prachi Jain, Vijita Singh Agg | ||
Vol 8, No 3 (2017), Pagination: 774-780 | ||
ABSTRACT | PDF | Abstract Views: 249 | PDF Views: 0 |
Product Predilection on Motor Cycle Industry in Prakasam District | ||
Meeravali Shaik, K. V. Ramesh, G. Vasu, N. V. Raghubabu | ||
Vol 8, No 3 (2017), Pagination: 781-784 | ||
ABSTRACT | PDF | Abstract Views: 230 | PDF Views: 0 |
Job Satisfaction of Women Police:A Study of Hisar Police Range | ||
Ajay Kumar | ||
Vol 8, No 3 (2017), Pagination: 785-788 | ||
ABSTRACT | PDF | Abstract Views: 239 | PDF Views: 0 |
A Study to Find Co-Relationship of Various Sectorial Indices Return for Different Investment Period | ||
Hemendra Gupta | ||
Vol 8, No 3 (2017), Pagination: 789-799 | ||
ABSTRACT | PDF | Abstract Views: 280 | PDF Views: 0 |
Need for Paradigm Shift in Education System in this Globalized Set Up-A New Perspective Towards Educating Rural Masses. | ||
Ashok Kumar Madhav, M. C. Roopa, Mervin Felix Caleb | ||
Vol 8, No 3 (2017), Pagination: 800-804 | ||
ABSTRACT | PDF | Abstract Views: 230 | PDF Views: 0 |
Communication Inventory:Selection and Validation with an Indian Population Sample | ||
Prajna Pani, Amir Prasad Behera | ||
Vol 8, No 3 (2017), Pagination: 805-808 | ||
ABSTRACT | PDF | Abstract Views: 263 | PDF Views: 0 |
Relationship Between Stock Prices and Financial Crises:A Case Study of Indian Commercial Banks | ||
Ranjan Aneja, Anita Makkar | ||
Vol 8, No 3 (2017), Pagination: 809-814 | ||
ABSTRACT | PDF | Abstract Views: 233 | PDF Views: 0 |
Impact of Social Media Marketing on Business Exposure and Customer Response:A Study on Educational Institutes of Chhattisgarh | ||
Bhuvana Venkat Raman, Shivangi Jaiswal | ||
Vol 8, No 3 (2017), Pagination: 815-818 | ||
ABSTRACT | PDF | Abstract Views: 238 | PDF Views: 0 |
Influence of Personality Traits and Behavioral Biases on Investment Decision of Investors | ||
Saloni Raheja, Babli Dhiman | ||
Vol 8, No 3 (2017), Pagination: 819-826 | ||
ABSTRACT | PDF | Abstract Views: 290 | PDF Views: 0 |
System Dynamics Modelling of the Influence of Stress on Job Performance at Workplace | ||
Monika Agarwal | ||
Vol 8, No 3 (2017), Pagination: 827-833 | ||
ABSTRACT | PDF | Abstract Views: 236 | PDF Views: 0 |
Skill Enhancement Influenced by Effective Training | ||
V. Subramanian, A. Ananda Kumar | ||
Vol 8, No 3 (2017), Pagination: 834-840 | ||
ABSTRACT | PDF | Abstract Views: 269 | PDF Views: 0 |
Analysis the Impact of Classical Management Approaches on the Management Practices | ||
Pardeep Kumar | ||
Vol 8, No 3 (2017), Pagination: 841-853 | ||
ABSTRACT | PDF | Abstract Views: 332 | PDF Views: 0 |
Lead Lag Effect Between Nifty 50 and Midcap 50 of Indian Stock Market | ||
Haritika Arora | ||
Vol 8, No 3 (2017), Pagination: 854-858 | ||
ABSTRACT | PDF | Abstract Views: 226 | PDF Views: 0 |
An Empirical Study of Personality and Blood Group Type in Indian Context | ||
Meha Joshi, Sohail Bakshi, Shreya Bansal | ||
Vol 8, No 3 (2017), Pagination: 859-864 | ||
ABSTRACT | PDF | Abstract Views: 298 | PDF Views: 0 |
HR Practices for Attracting and Retaining Talent in it Organizations in Bangalore:The Employee Perspective | ||
Sonia Singh, Biswajit Satpathy | ||
Vol 8, No 3 (2017), Pagination: 865-872 | ||
ABSTRACT | PDF | Abstract Views: 228 | PDF Views: 0 |
Store Promotion Techniques Creating Brand Image of FMCG in India | ||
Astha Joshi, Geeta Nema | ||
Vol 8, No 3 (2017), Pagination: 873-880 | ||
ABSTRACT | PDF | Abstract Views: 239 | PDF Views: 0 |
The Impact of Individual, Social and Organizational Factors on Work-Life Balance:A Cross-Sectional Analysis of Manufacturing and Service Sector | ||
Kshitija Mittal, Karminderjit Singh, Geetika Sharma | ||
Vol 8, No 3 (2017), Pagination: 881-892 | ||
ABSTRACT | PDF | Abstract Views: 265 | PDF Views: 0 |
Understanding the Risk Tolerance Level and Trading Behaviour of Individual Investors with Special Reference to Demographic Profile of Investors | ||
K. Ramya, D. Bhuvaneshwari | ||
Vol 8, No 3 (2017), Pagination: 901-911 | ||
ABSTRACT | PDF | Abstract Views: 227 | PDF Views: 0 |
Managerial Patterns in India and China:Changes in the Post-Liberalization Era | ||
Vaishali Singh | ||
Vol 8, No 3 (2017), Pagination: 912-920 | ||
ABSTRACT | PDF | Abstract Views: 223 | PDF Views: 0 |
Intra-Daily Patterns of Nifty 50 Returns Before and After Rolling Settlement on the National Stock Exchange | ||
Haritika Arora | ||
Vol 8, No 3 (2017), Pagination: 893-900 | ||
ABSTRACT | PDF | Abstract Views: 235 | PDF Views: 0 |
Thirst for A New Management Theory | ||
Gagan Deep Sharma, Mandeep Mahendru | ||
Vol 8, No 3 (2017), Pagination: 921-924 | ||
ABSTRACT | PDF | Abstract Views: 231 | PDF Views: 0 |
Social Media Influencing Customer Loyalty | ||
Sameer Jan Bhat, Sadaf Firdous | ||
Vol 8, No 3 (2017), Pagination: 930-933 | ||
ABSTRACT | PDF | Abstract Views: 232 | PDF Views: 0 |
Review Articles
Celebrity Advertising and its Role to Brand Equity:A Review | ||
Sandeep Kumar, Sidheswar Patra | ||
Vol 8, No 3 (2017), Pagination: 925-929 | ||
ABSTRACT | PDF | Abstract Views: 271 | PDF Views: 0 |