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"Empowerment and Transformation of Women Entrepreurs through Digital India Drive"


Affiliations
1 Department of Commerce and Management, Mata Gujri Mahila Mahavidyalaya(Auto.), Jabalpur (482001), India
 

Inorder to transform the entire ecosystem of public service through the use of information technology, the Government of India has launched Digital India programme on 1st July 2015. Under the programme it is expected that Government services are made available to citizens electronically by improved online infrastructure and by increasing internet connectivity or by making the country digitally empowered in the field of technology. The initiative includes plans to connect rural areas with high speed internet networks.

Recently, particularly after the economic globalisation the women entrepreneurs are speedily getting popularity and huge importance in India. Today the economy is changing and everybody is moving towards e-commerce. The present study reveals the effect of Digital India programme on the empowerment and transformation of Women entrepreneurs. It also discusses the challenges faced by them and in the e-commerce sector.


Keywords

Digital India, E-Commerce, Women Entrepreneurs.
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Abstract Views: 434

PDF Views: 446




  • "Empowerment and Transformation of Women Entrepreurs through Digital India Drive"

Abstract Views: 434  |  PDF Views: 446

Authors

Mita Ashish Shah
Department of Commerce and Management, Mata Gujri Mahila Mahavidyalaya(Auto.), Jabalpur (482001), India

Abstract


Inorder to transform the entire ecosystem of public service through the use of information technology, the Government of India has launched Digital India programme on 1st July 2015. Under the programme it is expected that Government services are made available to citizens electronically by improved online infrastructure and by increasing internet connectivity or by making the country digitally empowered in the field of technology. The initiative includes plans to connect rural areas with high speed internet networks.

Recently, particularly after the economic globalisation the women entrepreneurs are speedily getting popularity and huge importance in India. Today the economy is changing and everybody is moving towards e-commerce. The present study reveals the effect of Digital India programme on the empowerment and transformation of Women entrepreneurs. It also discusses the challenges faced by them and in the e-commerce sector.


Keywords


Digital India, E-Commerce, Women Entrepreneurs.

References





DOI: https://doi.org/10.23872/aj%2F2017%2Fv7%2Fi2%2F168834