Asian Science

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Media Portrayal of Women


Affiliations
1 Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), India
     

   Subscribe/Renew Journal


This article highlights some structures of social relations which influence the formation of images of women in society in the mass media. Media plays an important and vital role in women's empowerment and its development. Media can create an awakening inspiration to achieve their potential as prime source of change in the society, we live in. Media is considered as an important source in helping the women empowered. The media is considered as the most potent and influential mean in this regard as it has the capacity of persuading and moulding opinion. The relationship of the media and the women is important because whatever image women have in our country is influenced by media.

Keywords

Media Portrayal of Women, Women in Media.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Berberick, S.N. (2010). The objectification of women in mass media: female self image in misogynist culture. J. The New York Sociologist, 5: 15.

  • Chaudhary, G. (2009). Empowerment of women: A sociological inquiry. Phd Thesis, Ch.Charan Singh University, Meerut, U.P. (INDIA).

  • Chung, B., Kantachote, K., Mallick, A., Polster, R. and Roets, K. (2013). Indicators of women empowerment in developing nations. La Follette School of public affairs, Madison.

  • Davis, A.C. (2008). Media Language-A study. (Ph.d.) Thesis, Calicut University, THRISSUR (INDIA).

  • Devi, L.M. (2010). Empowering women through alternative media. International conference on interplay of economic politics and society for inclusive growth.

  • Guleria, N. (2012). Print Media and Women empowerment. Ph.d. Thesis, Punjabi University, Patiala, PUNJAB (INDIA).

  • Khan, E.A. and Moin, A. (2013). Women empowerment: role of new media. Excellence Internat. J. Educa. & Res., 1(3): 206-216.

  • Khiar, R., Sadik, M. and Ali, N.A. (2012). A Report on Women empowerment.

  • Manoj, D. (2010). Right to education act and role of media. Media Watch, 1(2).

  • Murthy, D.V.R. and Padmaja, S. (2010). Culture and impact of television serials perceptions of television viewers. Media Watch, 1(2).

  • Patel, B.P. (2011). Role of Law on economic empowerment of women. Phd. thesis, Saurashtra University Rajkot, RAJASTHAN (INDIA).

  • Patel, I. (1995) Representation of women in mass media. Garland, NEWYORK (U.S.A.).

  • Saswati, G. and Soumya, D. (2012). Women in internet advertising. Media watch, 2(2): 24-27.

  • Shailashree, B. (2013). Media and political empowerment of women in Kolar district of Karnataka- a study. Internat. J. Humanities & Soc. Sci. Inven., 2(9): 55-59.

  • Sharma, A. (2010). Portrayal of women in mass media. Media Watch (online available).

  • Singh, R. (1986). Status of Indian women: A sociological study of women in Delhi. (Ph.d.) Thesis. Jawaharlal Nehru University, NEW DELHI (INDIA).

  • Tamakuwala, S.J. (2010). Gender stereotypes in media: A study of the impact of television serials and advertisement on college students. (Ph.d.) Thesis, Veer Narmad South Gujarat University, Surat, GUJARAT (INDIA).

  • Zurbriggen, E.L., Collins, R.L., Lamb, S., Roberts, T.A., Tolman, D.L., Ward, L.M. and Blake, J. (2007) Sexualization of girls. American Psychological Association, Washington.

  • Ceulemans, M. and Fauconnier, G. (1979). Mass media: The image, role, and social conditions of women. UNESCO, Paris. http:/ /unesdoc.unesco.org/images/0003/000370/037077eo.pdf

  • Chakravarty, R. (2013). Indian cinema@100: 40 Firsts in Indian cinema, New Delhi (online available) http://movies.ndtv.com/ bollywood/indian-cinema-100-40-firsts-in-indian-cinema-362362

  • Hari, H. (2014). Role of mass media in empowerment of women. role-of-mass-media-in-women-empowerment.

  • Kothari, G. (2004). The duty to social justice. Vidura, July-Sep. Women in Media. Available at www.peerpapers.com/essays/ Media- Influences-Women/topic, last accessed on 22 Dec 2007.

  • Mcsweeney, H.R. (2014) Women and the media: Who do they think you are? (Online available) http://www.communities.wa. gov.au/Documents/Women/Women%20in%20the%20Media% 20Discussion%20Paper%20FINAL.pdf

  • Mushi, S.S. (2007). A conceptual framework to guide research on empowerment http://www.redet.udsm.ac.tz/documents_storage/ 2008-3-28-8-23-12_empowerment%20study%202007.pdf

  • Mwendamseke, N. (1989). The female image in the mass media: The reality and possible remedies. WACC congress, Philipines. http://archive.lib.msu.edu/DMC/African%20Journals/pdfs/ africa%20media%20review/vol4no2/jamr004002007.pdf

  • Online available report of United Nations entity for gender equality and empowerment of women (2014). http://www.unwomen.org/co/what-we-do/economic-empowerment/facts-and-figures#sthash.gOqmpBUa.dpuf

  • Pandey, G.P. and Charu, J. (2012). Traditional media for the empowerment of rural women. Media watch, 3(1): 43-50. (online available) http://indianjournals.com/ijor.aspx?target=ijor:mw &volume=3&issue=1&article=008

  • Pozzi, G. (2012). Women and mass media (online available) http:/ /www.amazone.be/IMG/pdf/women_and_mass_media-gpozzi.pdf

  • Washington, N. Director of Global Programs in the State Department's Office of Global Women's Issues,Washington(online available) http://www.washingtonpost.com/politics/federal_ government/empowering-women-and-girls-in-developing-nations/ 2014/02/21/b64008aa-9b1c-11e3-ad71-e03637a299c0_story.html

  • Whang, D. (2013). Justice Starts with Empowering Women in Developing Countries, http://sojo.net/blogs/2013/03/04/justicestarts- empowering-women-developing-countries (online available) http://www.slideshare.net/harishhari58760608/


Abstract Views: 436

PDF Views: 0




  • Media Portrayal of Women

Abstract Views: 436  |  PDF Views: 0

Authors

Dippanjeet Kaur
Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), India
Sheetal Thapar
Department of Agriculture Journalism, Languages and Culture, Punjab Agricultural University, Ludhiana (Punjab), India

Abstract


This article highlights some structures of social relations which influence the formation of images of women in society in the mass media. Media plays an important and vital role in women's empowerment and its development. Media can create an awakening inspiration to achieve their potential as prime source of change in the society, we live in. Media is considered as an important source in helping the women empowered. The media is considered as the most potent and influential mean in this regard as it has the capacity of persuading and moulding opinion. The relationship of the media and the women is important because whatever image women have in our country is influenced by media.

Keywords


Media Portrayal of Women, Women in Media.

References