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Research Paper on Perception Study of Pune Wine Market Culture from the Consumer’s Point of View
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The wine industry in Maharashtra is rapidly developing scene last 10 years in terms of the area, production&marketing of wines. Cities restrained major wine consumption. Yet, there is an increasing awareness about wine as a product in the domestic market. Result increase of wine consumption,&the number of wineries in international and domestic brands in state scene 2007. The disposable income in hand&ease of travelling has led to adopting global cultures and lifestyles; appreciating good wine and its consumption is one of them.
Keywords
Research, Interaction, Challenges, Development, Hospitality, Tourism.
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