Atithya: A Journal of Hospitality

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Analyzing Consumer Preference for Online Booking of Tourism and Hospitality in India


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1 Great Lakes Institute of Management, Chennai, Tamilnadu, India
     

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This study attempts to understand the drivers for the preference of online booking for travel and tourism. There has been a spurt of travel booking portals in India, facilitating customers for booking of travel and accommodation. Essentially, these travel portals offer packages/products which include travel & accommodation, apart from acting as an interface for rail, road and air booking. The values that draw customer to travel portal are attractive offers, generally a bundle of offerings, & ease of booking. In this empirical research, using structural equation modelling, advance booking facility, discounting, and time saving have emerged as significant factors that lead to increase in online travel booking to be a preferred choice over offline booking or via travel agent. The study recommends travel portals to focus on these dimensions.

Keywords

Consumer Preference, Online Booking, Tourism and Hospitality.
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  • Beldona, S., Racherla, P., & Mundhra, G. D. (2011). To buy or not to buy: Indian consumers' choice of online versus offline channels for air travel purchase. Journal of Hospitality Marketing & Management, 20(8).

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  • Sahney, S., Ghosh, K., & Shrivastava, A. (2013). Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context. Journal of Asia Business Studies, 7(3), 278-298.

  • Verma, R., Stock, D., McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186.

  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.


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  • Analyzing Consumer Preference for Online Booking of Tourism and Hospitality in India

Abstract Views: 311  |  PDF Views: 0

Authors

Amit Kumar
Great Lakes Institute of Management, Chennai, Tamilnadu, India
Amrit Kumar
Great Lakes Institute of Management, Chennai, Tamilnadu, India
Dipayan Chakraborty
Great Lakes Institute of Management, Chennai, Tamilnadu, India
Pallav Abhishek
Great Lakes Institute of Management, Chennai, Tamilnadu, India
Purba H. Rao
Great Lakes Institute of Management, Chennai, Tamilnadu, India

Abstract


This study attempts to understand the drivers for the preference of online booking for travel and tourism. There has been a spurt of travel booking portals in India, facilitating customers for booking of travel and accommodation. Essentially, these travel portals offer packages/products which include travel & accommodation, apart from acting as an interface for rail, road and air booking. The values that draw customer to travel portal are attractive offers, generally a bundle of offerings, & ease of booking. In this empirical research, using structural equation modelling, advance booking facility, discounting, and time saving have emerged as significant factors that lead to increase in online travel booking to be a preferred choice over offline booking or via travel agent. The study recommends travel portals to focus on these dimensions.

Keywords


Consumer Preference, Online Booking, Tourism and Hospitality.

References