Atithya: A Journal of Hospitality

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Fast-Food Joints in Kolhapur City


Affiliations
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
2 Assistant Professor, Rizvi College of Hotel and Tourism Management Studies, Mumbai, Maharashtra, India
     

   Subscribe/Renew Journal


Quick service restaurants are spreading their legs all over the world and Kolhapur is not the exception to it. There are many fast-food outlets across the city and outskirts. The study is conducted in Kolhapur city. It is descriptive research and survey method was used for collection of the data. Feedback was collected from 100 customers in various joints in the city. The most highlighting output of the study is that clienteles are inclined to visit the fast-food outlets in weekends. As per the data, the outlets keep their regular visitors happy by offering them discounts on the menus.

Keywords

Fast Food Industry, Junk Food, Quick Service Restaurants, Kolhapur
User
Subscription Login to verify subscription
Notifications
Font Size

  • Al-Shargie, F., & Ahmed, E. (2019). Fast food industry growth in China. doi:10.31232/osf.io/w74vq Goyal, A., & Singh, N. P. (2007). Consumer perception about fast food in India: An exploratory study. British Food Journal, 109(2), 182-195. doi:https://doi.org/10.1108/00070700710725536

  • Ball, S. (2007). Restaurants, fast food and contract food service - India. Contemporary Hospitality & Tourism Management Issues in China and India, 125-140. doi:10.1016/b978-0-7506-6856-9.50015-0

  • Beere, R. (2017). Case study of the Irish fast food/QSR industry. The Role of Franchising on Industry Evolution, 91-128. doi:10.1007/978-3-319-49064-9_5

  • Chitnis, M. S. (2019). A study on scenario of fast-food industry in India. International Journal of Trend in Scientific Research and Development, Special Issue (Special Issue-FIIIIPM2019), 88-90. doi:10.31142/ ijtsrd23071

  • Aloia, C. R., Gasevic, D., Yusuf, S., Teo, K., Chockalingam, A., Patro, B. K., Kumar, R., & Lear, S. A. (2013). Differences in perceptions and fast food eating behaviours between Indians living in high- and low-income neighbourhoods of Chandigarh, India. Nutrition Journal, 12(4).

  • Gilbert, G. R., Veloutsou, C., Mark, M. H., & Goode, L. M. (2004). Measuring customer satisfaction in the fast food industry: A cross-national approach. Journal of Services Marketing, 18(5), 371-383.

  • Patil, H. N., & Pol, R. (2014). A study on effects of standardized recipes of bakery products in Pune region. International Journal of Multidisciplinary Consortium, 1(3), 82-91.

  • Hidayat, A., Adanti, A. P., Darmawan, A., & Setyaning, A. N. (2019). Factors influencing Indonesian customer satisfaction and customer loyalty in local fast-food restaurant. International Journal of Marketing Studies, 11(3), 131. doi:10.5539/ijms.v11n3p131

  • Krishna, K. (2014). Analysing competition in the quick service restaurant industry. SSRN Electronic Journal. doi:10.2139/ssrn.2402180 Leidner, R. (2002). Fast-food work in the United States.

  • Labour Relations in the Global Fast-Food Industry. doi:10.4324/9780203005774.ch2 Mathe-Soulek, K., Slevitch, L., & Dallinger, I. (2015). Quick service restaurant attributes measure. PsycTESTS Dataset. doi:10.1037/t47140-000

  • Chavan, N. J., & Chavan, V. M. (2013). Study of marketing of services in hotel industry with special reference to selected units in Kolhapur and Sangli city. IJEMR, 3(4), 1-12.

  • Pol, R., & Patil, H. (2015). Perception of final year hotel management students towards working in hotel industry. Atithya: A Journal of Hospitality, 1(2), 4653. Retrieved from http://www.publishingindia.com

  • Shinde, S., Chavan, P., & Ali, M. M. (2018). Assessing the role of customer satisfaction in attaining customer loyalty: A study of fast food restaurant in Kolhapur city. Research Expo International Multidisciplinary Research Journal, 8(4), 30-40.

  • Saade, G. E. (n.d.). American fast-food industry in Lebanon. (c1994). doi:10.26756/th.1994.9

  • Sudhagar, D. (2017). Exploring fast food outlets food quality in India - An exploratory study on consumer dining expectations and industry performances. International Journal of Business Forecasting and Marketing Intelligence, 3(1), 1. doi:10.1504/ijbfmi.2017.082546

  • Warsi, K. A., & Nisa, S. (2005). Food retailing: Fast food industry. SSRN Electronic Journal. doi:10.2139/ssrn.664962

  • Internet

  • http://www.citationmachine.net/items/1373364390/copy?copy-full-bib=true

  • https://scholar.google.com/

  • https://www.researchgate.net/publication


Abstract Views: 211

PDF Views: 0




  • Fast-Food Joints in Kolhapur City

Abstract Views: 211  |  PDF Views: 0

Authors

Hemraj Patil
Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Trupti Patole
Assistant Professor, Rizvi College of Hotel and Tourism Management Studies, Mumbai, Maharashtra, India

Abstract


Quick service restaurants are spreading their legs all over the world and Kolhapur is not the exception to it. There are many fast-food outlets across the city and outskirts. The study is conducted in Kolhapur city. It is descriptive research and survey method was used for collection of the data. Feedback was collected from 100 customers in various joints in the city. The most highlighting output of the study is that clienteles are inclined to visit the fast-food outlets in weekends. As per the data, the outlets keep their regular visitors happy by offering them discounts on the menus.

Keywords


Fast Food Industry, Junk Food, Quick Service Restaurants, Kolhapur

References