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The Popularity of Street Food and Role of Social Media in Promoting Street Food, with Reference to Pune City


Affiliations
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
2 Student, AISSMS College of HMCT, Pune, Maharashtra, India
     

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The Social and cultural changes and changing life styles have resultant in the habit of eating outside. The consumers do not have time to cook at home, the changes in consumption habits of the society, cultural interactions, fast living, and the contribution of women to work life are influencing and changing the nutrition style in crowded cities. In today’s world, people prefer to buy food sold on the streets to meet their nutrition needs outside home. Usually the consumer of street food, avails this owing to convenience and accessibility, but through promotion using numerous modes it can be MADE POPULAR. Social Media plays a critical role here. Once you post the comment, it can reach thousands of followers at one time. The Research paper aims to understand and study the popularity of the street food and what role is played by social media in promoting it or making it accessible to the consumers. Close to 120 respondents have contributed to the study, they are located in urban location of Pune City.

Keywords

Street Food, Social Media, Consumers
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  • Thakur, C., Mehra, R., Narula, C., Mahapatra, S., & Kalita, T. (2013). Food safety and hygiene practices among street food vendors in Delhi, India. International Journal of Current Research, 5, 3531-3534.

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  • Atinkut, H., Tingwu, Y., Etea, B., Qin, S., Assefa, K., Yazie, B., Melese, T., Tadesse, S., & Mirie, T. (2018). Factors influencing consumers’ choice of street-foods and fast-foods in China. Journal of Marketing Management, 10, 28-39. doi:10.5897/ AJMM2018.0572.

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  • The Popularity of Street Food and Role of Social Media in Promoting Street Food, with Reference to Pune City

Abstract Views: 156  |  PDF Views: 0

Authors

Anuradha Karmarkar
Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Manas Paranjape
Student, AISSMS College of HMCT, Pune, Maharashtra, India

Abstract


The Social and cultural changes and changing life styles have resultant in the habit of eating outside. The consumers do not have time to cook at home, the changes in consumption habits of the society, cultural interactions, fast living, and the contribution of women to work life are influencing and changing the nutrition style in crowded cities. In today’s world, people prefer to buy food sold on the streets to meet their nutrition needs outside home. Usually the consumer of street food, avails this owing to convenience and accessibility, but through promotion using numerous modes it can be MADE POPULAR. Social Media plays a critical role here. Once you post the comment, it can reach thousands of followers at one time. The Research paper aims to understand and study the popularity of the street food and what role is played by social media in promoting it or making it accessible to the consumers. Close to 120 respondents have contributed to the study, they are located in urban location of Pune City.

Keywords


Street Food, Social Media, Consumers

References