Atithya: A Journal of Hospitality

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Changing Food Trends and Eating Habits among Youngsters


Affiliations
1 Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, India
2 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
     

   Subscribe/Renew Journal


A study was conducted to understand the Changing Food Trends and Food Preferences among Youngsters in Pune city of India. The objective of this paper was to identify the key food trends and understand the way they are changing the food habits. The research was conducted using a questionnaire which was administered online. It was observed that the youngsters are getting more inclined towards eating fast food because of its taste, quick service, change from daily routine, emotional eating and follow food trends. However, the observations of the study indicate that consumption of home cooked food was preferred by youngsters during the COVID-19 pandemic.

Keywords

Food Trends, Food Habits, Eating Behavior, Obesity, Fast Food Consumption
User
Subscription Login to verify subscription
Notifications
Font Size

  • Anand, R. (2011). A study of determinants impacting consumer’s food choice with reference to the fast food consumption in India. Society and Business Review.

  • Barr, S., & Gilg, A. (2020). Review on lifestyle trends of changing food habits of consumers. Software Engineering, 12(6-8), 108-113.

  • Dittrich, C. (2009). The changing food scenario and the middle classes in the emerging megacity of Hyderabad, India. In The New Middle Classes (pp. 269-280). Dordrecht: Springer.

  • Golait, R., & Pradhan, N. (2006). Changing food consumption pattern in rural India: Implication on food and nutrition security. Indian Journal of Agricultural Economics, 61(3).

  • Joshi, A. B. (2012). New generation youth lifestyle and food consumption pattern. SSRN Electronic Journal.

  • doi:10.2139/ssrn.2157400 Kumari, R., & Kumari, M. (2020a). Quality aspects of fast foods and their consumption pattern among teenagers of rural-urban region of Sabour block in Bhagalpur district of India. The Pharma Innovation Journal, 9(4), 96-102.

  • Madhvapaty, M. H., & Dasgupta, M. A. (2000). Study of lifestyle trends on changing food habits of Indian consumers. Reports from the Organization for Economic Co-operation and Development (OECD) have revealed, 2014.

  • Mahadevan, M., Blair, D., & Raines, E. R. (2014). Changing food habits in a South Indian Hindu Brahmin community: A case of transitioning gender roles and family dynamics. Ecology of Food and Nutrition, 53(6), 596-617.

  • Narayan, B., & Prabhu, M. (2015). Examining fastfood consumption behavior of students in Manipal University, India. African Journal of Hospitality, Tourism and Leisure, 4(2), 1-9.

  • Pingali, P. (2007). Westernization of Asian diets and the transformation of food systems: Implications for research and policy. Food Policy, 32(3), 281-298.

  • Printezis, I., & Grebitus, C. (2020). College-age millennials’ preferences for food supplied by urban agriculture. Frontiers in Sustainable Food Systems, 4, 48.

  • Saulo, A. A. (2016). Millennials and food. Food Safety and Technology, 63(1), 1-3.

  • Susmitha, B. (2019). Changing food habits and malnourishment in India. Redefining Professional Social Work Education and Practice in the Present Scenario: A Multi-disciplinary Perspective, 9(2).

  • Tripathi, A., & Srivastava, S. (2011). Interstate migration and changing food preferences in India. Ecology of Food and Nutrition, 50(5), 410-428.

  • https://www.posist.com/restaurant-times/resources/millennials-changing-food-habits-and-impact-onrestaurant-business.html

  • https://www.hindustantimes.com/india-news/how-indiaeats-at-home/story-xJslSzmGiFR0DqRpfUY3QJ.html


Abstract Views: 188

PDF Views: 0




  • Changing Food Trends and Eating Habits among Youngsters

Abstract Views: 188  |  PDF Views: 0

Authors

Rasika Gumaste
Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Rina Dongre
Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Kiran Shende
Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Gauri Shah
Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, India

Abstract


A study was conducted to understand the Changing Food Trends and Food Preferences among Youngsters in Pune city of India. The objective of this paper was to identify the key food trends and understand the way they are changing the food habits. The research was conducted using a questionnaire which was administered online. It was observed that the youngsters are getting more inclined towards eating fast food because of its taste, quick service, change from daily routine, emotional eating and follow food trends. However, the observations of the study indicate that consumption of home cooked food was preferred by youngsters during the COVID-19 pandemic.

Keywords


Food Trends, Food Habits, Eating Behavior, Obesity, Fast Food Consumption

References