Open Access
Subscription Access
Open Access
Subscription Access
A Study of Perception and Attitude of the Millennials towards Organic Food with Special Reference to Pune City
Subscribe/Renew Journal
In recent years the lifestyle of the residents has changed drastically. The main reasons are population growth and the increased expectations of life leading to increased demand for food in India. This enlarged demand has resulted in the overuse of non-convertible natural resources. These non-renewable resources have reduced the ecological balance and have impacted adversely on the health of the end consumer. Therefore, it seems in advance to shift the selection to natural food products with quality food and improved health. The organic farming is fastest growing sector in India. Maharashtra being a state of farmers is no exception for that. In fact, this organic farming is more appreciated and practiced by young farmers striving to provide quality food to their upcoming generations. This research aims at assessing the level of awareness about the organic food products, its availability, and importance and health benefits amongst the residents with special reference to students in Pune. The study also focuses on the factors influencing the food habits of this generation.
Keywords
Organic Food, Consumer Awareness, Natural Resources, Conservation
User
Subscription
Login to verify subscription
Font Size
Information
- Patel, H. R., Sharma, M., & Purohit, R. (2021). Factors influencing millennials’ purchase intention of organic food. International Journal of Future Generation Communication and Networking, 14(1), 2032-2046.
- Cachero-Martínez, S. (2020). Consumer behaviour towards organic products: The moderating role of environmental concern. Journal of Risk and Financial Management, 13(330). doi:10.3390/ jrfm13120330
- Rizzo, G., Borrello, M., Guccione, G. D., Schifani, G., & Cembalo, L. (2020). Organic food consumption: The relevance of the health attribute. Sustainability 12(2).
- Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Behavioral reasoning perspectives on organic food purchase. Appetite, 154.
- Akhtar, S., & Gazala, N. (2016). Awareness towards organic foods: A comparative study amongst adolescents with specific reference to Srinagar district of Kashmir. International Journal of Home Science, 2(3), 395-398.
- Amudha, S., & Kanagarathinam, M. (2017). A study on consumer awareness towards organic food products in Coimbatore city. International Journal of Commerce and Management Research, 3(7), 89-91.
- Ayswarya, R., & Vansathi, S. (2018). Consumer perception towards organic products in Tiruchirappallai Corporation. Indian Journal of Research, 7(3), 233-236.
- Chaitra, B., & Chandrashekar, H. M. (2018). A study on the consumer awareness of organic certification of food products in Mysore city. International Journal of Research in Business Studies and Management, 5(5), 8-15.
- Priya, S., & Parameswari, M. (2016). Consumer attitude towards organic products. International Journal of Applied Research, 2(4), 723-725.
- Sundaresh, K., & Babu, S. (2017). College student’s awareness and attitude towards organic food products in Coimbatore city. Imperial Journal of Interdisciplinary Research, 3(6), 1034-1037.
Abstract Views: 196
PDF Views: 0