Atithya: A Journal of Hospitality

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Consumer Preference for Online Grocery Shopping


Affiliations
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
2 Student, AISSMS College of HMCT, Pune, Maharashtra, India
     

   Subscribe/Renew Journal


Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home- bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.

Keywords

Online Shopping, Grocery, Supermarket, Business, Delivery, E-Commerce
User
Subscription Login to verify subscription
Notifications
Font Size

  • Hand, C., Riley, F. D., & Harris, P., Singh, J., & Rettie, R. (2009). Online grocery shopping: The influence of situational factors. European Journal of Marketing, 43(9).

  • Etherington, D. (2017). Grocery deliveries via rolling drone will kick off in Washington, D.C. this fall TechCrunch.

  • Bell, D., Ho, T., & Tang, C. (1998). Determining where to shop: Fixed and variable costs of shopping. Journal of Marketing Research, 35(3), p. 352.

  • Bernstein, F., Song, J., & Zheng, X. (2008). “Bricks-andmortar” vs. “clicks-and-mortar”: An equilibrium analysis. European Journal of Operational Research, [online] 187(3), 671-690.

  • Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.

  • Calkins, J., Farello, M., & Shi, S. (2000). From retailing to e-tailing. The McKinsey Quarterly.

  • Campo, K., Melis, K., Breugelmans, E., & Lamey, L. (2014). Multi-channel grocery retailing: An investigation into the opportunities for market share expansion versus risk of cannibalization. International Symposium on Marketing and Logistics (pp. 56-58).

  • Chen, L., Gillenson, M., & Sherrell, D. (2002). Enticing online consumers: An extended technology acceptance perspective. Information & Management, 39(8), 705-719.

  • Dennis, C., Merrilees, B., Jayawardhena, C., & Tiu Wright, L. (2009). E-consumer behaviour. European Journal of Marketing, 43(9/10), 1121-1139.

  • Enders, A., & Jelassi, T. (2000). The converging business models of Internet and bricks-and-mortar retailers. European Management Journal, 18(5), 542-550.

  • Hansen, T. (2005). Consumer adoption of online grocery buying: a discriminant analysis. Intl J of Retail & Distrib Mgt, 33(2), 101-121.

  • Hansen, T., Møller Jensen, J., & Stubbe Solgaard, H. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550.

  • Srinivasan, S., & Shende, K. (2016). A study on the benefits of convenience foods to non-working women. ATITHYA: A Journal of Hospitality, 2(1), 7-15. 2394-6644, 10.21863/ATITHYA/2016.2.1.020

  • Peapod Brings Online Grocery Shopping Service to iPad, Pad Gadget. (2011, January 11). Retrieved February 1, 2011, from http://www.padgadget.com/2011/01/11/peapod-brings-online-groceryshoppingservice-to-ipad/

  • Online Grocer Heads Towards Profit Published. (2011, February 1). Retrieved February 1, 2011, from http:// www.logisticsmanager.com/Articles/15470/Online +grocer+heads+towards+profit+.html E-Commerce Retail Sales as a Percent of Total Sales [ECOMPCTSA]. (2018, November 19).

  • U.S. Bureau of the Census retrieved from FRED, Federal Reserve Bank of St. Louis. Retrieved January 25, 2019. Consumers and Their Online Shopping Expectations–Ecommerce News. (2015, February 20). Retrieved August 29, 2016.

  • Mahajanm, V. (2020, October 15). How Indian companies are using technology to reach new consumers. Harvard Business Review. Retrieved from https://hbr.org/2020/10/how-indian-companies-are-usingtechnology-to-reach-new-consumers

  • Consumer Goods & FMCG by Company. (2020, April). Market share of online grocers in India 2019. Retrieved from https://www.statista.com/statistics/1118621/india-online-grocery-market-share-by-company/


Abstract Views: 310

PDF Views: 0




  • A Study on Consumer Preference for Online Grocery Shopping

Abstract Views: 310  |  PDF Views: 0

Authors

Sunder Srinivasan
Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Prachi S. Wani
Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, India
Chinmayee Deshpande
Student, AISSMS College of HMCT, Pune, Maharashtra, India

Abstract


Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home- bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.

Keywords


Online Shopping, Grocery, Supermarket, Business, Delivery, E-Commerce

References