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Marketing of Turmeric in Yavatmal District of Maharashtra


Affiliations
1 Department of, Agricultural Economics, Shri Shivaji Agriculture, College, Amravati, M. S., India
2 Department of Agricultural, Economics, Shri Shivaji Agriculture, College, Amravati, M. S., India
     

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The present study attempts to examine the marketing of turmeric in Yavatmal district of Maharashtra state, India. Primary data for the study were collected through a sample of 60 turmeric producers in the study area during year 2011-12. Data were collected by personal interview in a specially designed schedule. In the study area, following marketing channels have been observed. Channel I: Producer −> Consumer, Channel II: Producer −> Village trader −>Consumer,Channel-III: Producer −>Village trader −>Wholesaler −>Consumer,Channel IV: Producer −>Village trader−>Wholesaler −> Retailer −> Consumer. Out of four channels, highest quantity was sold through the channel, Producer −> Village trader −>Wholesaler −> Consumer. The net price received by producer in channel-I, channel-II, channel-III and channel IV were Rs.7216.59, Rs. 6813.47, Rs.6650.35 and Rs.6505.64 per qt., respectively. The producer's share in consumer's rupee was highest in channel-I i.e. 99.64 percent.

Keywords

Turmeric, Marketing, Marketing Channels
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  • Marketing of Turmeric in Yavatmal District of Maharashtra

Abstract Views: 327  |  PDF Views: 0

Authors

A. S. Khose
Department of, Agricultural Economics, Shri Shivaji Agriculture, College, Amravati, M. S., India
P. S. Chavan
Department of Agricultural, Economics, Shri Shivaji Agriculture, College, Amravati, M. S., India
B. G. Nair
Department of Agricultural, Economics, Shri Shivaji Agriculture, College, Amravati, M. S., India

Abstract


The present study attempts to examine the marketing of turmeric in Yavatmal district of Maharashtra state, India. Primary data for the study were collected through a sample of 60 turmeric producers in the study area during year 2011-12. Data were collected by personal interview in a specially designed schedule. In the study area, following marketing channels have been observed. Channel I: Producer −> Consumer, Channel II: Producer −> Village trader −>Consumer,Channel-III: Producer −>Village trader −>Wholesaler −>Consumer,Channel IV: Producer −>Village trader−>Wholesaler −> Retailer −> Consumer. Out of four channels, highest quantity was sold through the channel, Producer −> Village trader −>Wholesaler −> Consumer. The net price received by producer in channel-I, channel-II, channel-III and channel IV were Rs.7216.59, Rs. 6813.47, Rs.6650.35 and Rs.6505.64 per qt., respectively. The producer's share in consumer's rupee was highest in channel-I i.e. 99.64 percent.

Keywords


Turmeric, Marketing, Marketing Channels