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Marketing of Turmeric in Yavatmal District of Maharashtra
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The present study attempts to examine the marketing of turmeric in Yavatmal district of Maharashtra state, India. Primary data for the study were collected through a sample of 60 turmeric producers in the study area during year 2011-12. Data were collected by personal interview in a specially designed schedule. In the study area, following marketing channels have been observed. Channel I: Producer −> Consumer, Channel II: Producer −> Village trader −>Consumer,Channel-III: Producer −>Village trader −>Wholesaler −>Consumer,Channel IV: Producer −>Village trader−>Wholesaler −> Retailer −> Consumer. Out of four channels, highest quantity was sold through the channel, Producer −> Village trader −>Wholesaler −> Consumer. The net price received by producer in channel-I, channel-II, channel-III and channel IV were Rs.7216.59, Rs. 6813.47, Rs.6650.35 and Rs.6505.64 per qt., respectively. The producer's share in consumer's rupee was highest in channel-I i.e. 99.64 percent.
Keywords
Turmeric, Marketing, Marketing Channels
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