Local Cuisine:An Attraction for Tourists

In the recent years, there have been widespread changes in demand of modern day tourist. The increase in disposable income and low cost travel has changed the tourist demand pattern, which led to tough competition between tourist destinations. The modern day tourist desires to visit newer and more exotic destination. Destinations local food is one among the unique feature that attracts tourists attention while they are selecting their place of visit. Gastronomy is becoming an important factor in increasing the chances of a destination to be selected by the tourists. Food related experiences of the tourist are becoming more and more significant in destination planning. Despite this increasing attention, however, systematic research on the subject is almost negligible. The purpose of this paper is to to acquire elaborate knowledge about the Awadhi cuisine and examine the role of cuisine in attracting the tourist to visit various destinations of Awadh region, which includes area like Faizabad and Lucknow. A survey of available literature on Awadhi cuisine was carried out to obtain adequate knowledge about cuisine. The role of cuisine in attracting tourists was addressed using survey method for collecting desired data from tourist visiting the area. The data was analyzed to obtain results.