Avahan: A Journal on Hospitalty and Tourism

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Analysing the Challenges Faced by Consumers with the Websites of Food and Beverage Outlets in Lucknow City


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1 Institute of Hotel Management, Lucknow, Uttar Pradesh, India
     

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Websites are normally considered as first mode of communication between the consumers and food and beverage outlets, as consumers search for various outlets through their laptop or mobile phones on the outlets websites. Well-designed and well organised websites are always considered as very effective marketing tool for the restaurants to attract the potential customers and if the websites are not well designed, food and beverage outlets professionals may loose their potential customers. Thus the present study is focussing on the challenges faced by the consumers of Lucknow city with the websites of food and beverage outlets. A structured questionnaire was developed to collect information from the consumers of food and beverage outlets in Lucknow city and distributed to them through online platform using Google Forms. The major findings of the study revealed that non-availability of contact information, slow page load time, outdated website design and unavailability of social media links on the websites are some of the problems faced by the consumers with the websites of food and beverage outlets of Lucknow city.

Keywords

Website, Food and Beverage Outlet, Consumers, Challenges.
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  • Analysing the Challenges Faced by Consumers with the Websites of Food and Beverage Outlets in Lucknow City

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Authors

Ankit Dambhare
Institute of Hotel Management, Lucknow, Uttar Pradesh, India
Prakash Nigam
Institute of Hotel Management, Lucknow, Uttar Pradesh, India
Prasang Agarwal
Institute of Hotel Management, Lucknow, Uttar Pradesh, India

Abstract


Websites are normally considered as first mode of communication between the consumers and food and beverage outlets, as consumers search for various outlets through their laptop or mobile phones on the outlets websites. Well-designed and well organised websites are always considered as very effective marketing tool for the restaurants to attract the potential customers and if the websites are not well designed, food and beverage outlets professionals may loose their potential customers. Thus the present study is focussing on the challenges faced by the consumers of Lucknow city with the websites of food and beverage outlets. A structured questionnaire was developed to collect information from the consumers of food and beverage outlets in Lucknow city and distributed to them through online platform using Google Forms. The major findings of the study revealed that non-availability of contact information, slow page load time, outdated website design and unavailability of social media links on the websites are some of the problems faced by the consumers with the websites of food and beverage outlets of Lucknow city.

Keywords


Website, Food and Beverage Outlet, Consumers, Challenges.

References