Avahan: A Journal on Hospitalty and Tourism

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Role of Social Entrepreneurship in Building Craftsmanship at Conflict-Hit Tourist Destinations : A Content Analysis


Affiliations
1 School of Hospitality and Tourism Management, The Business School, University of Jammu, Jammu & Kashmir, India
2 Department of Tourism Studies, Central University of Kashmir Ganderbal, Jammu & Kashmir, India
3 ICSSR New Delhi School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, India
     

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The study aims to put forward a view on how social entrepreneurship can help in building craftsmanship. A Content analysis approach was used, making logical conclusions based on available data in different forms. To stimulate the research, an element of tourism destination was added to the search criteria while searching the databases to obtain relevant information in the literature review process. The study generated four key themes that assist social entrepreneurship in building craftsmanship of a region viz innovative approach, authenticity, modern marketing techniques, and holistic development. Academicians can utilize the outcome of the research study, research scholars for theory building, and further analysis in the subject area.

Keywords

Social Entrepreneurship, Conflict, Crisis-Hit Destinations, Jammu and Kashmir.
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  • Role of Social Entrepreneurship in Building Craftsmanship at Conflict-Hit Tourist Destinations : A Content Analysis

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Authors

Parikshat Singh Manhas
School of Hospitality and Tourism Management, The Business School, University of Jammu, Jammu & Kashmir, India
Ramjit ramjitmonu@yahoo.co.in
Department of Tourism Studies, Central University of Kashmir Ganderbal, Jammu & Kashmir, India
Immad Malik
ICSSR New Delhi School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, India

Abstract


The study aims to put forward a view on how social entrepreneurship can help in building craftsmanship. A Content analysis approach was used, making logical conclusions based on available data in different forms. To stimulate the research, an element of tourism destination was added to the search criteria while searching the databases to obtain relevant information in the literature review process. The study generated four key themes that assist social entrepreneurship in building craftsmanship of a region viz innovative approach, authenticity, modern marketing techniques, and holistic development. Academicians can utilize the outcome of the research study, research scholars for theory building, and further analysis in the subject area.

Keywords


Social Entrepreneurship, Conflict, Crisis-Hit Destinations, Jammu and Kashmir.

References