Indira Management Review

Open Access Open Access  Restricted Access Subscription Access

Implications of Social Media amongst College Students


Affiliations
1 Sir Parshurambhau College, Pune, India
 

There is no doubt that social media has gained wider acceptability and usability. It is also becoming the most important communication tool among students, especially, at the higher level of educational pursuit. Social media is viewed as having bridged the gap in communication. Among the social media, Facebook, Twitter, WhatsApp and others are gaining popularity. Herein, with this paper, the researcher is focusing on the impact of WhatsApp on the college students. WhatsApp and other social networking sites are seen as 'Global Consumer Phenomenon' with an exponential rise in usage, within the last few years. Therefore, this study is intended to provide insight into emerging phenomenon of addiction to WhatsApp. The findings indicate that extroverts appear to use WhatsApp for social enhancement, whereas introverts use it for social compensation. Negative correlates of WhatsApp usage include decrease in real life social community participation and academic achievements as well as relationship problems, each of which may be indicative of potential addiction.
User
Notifications
Font Size


  • Blackwood, C., Flowers, S.S., Rogers, J.S. and Staik, I.M. (1991, November), Pleasure Reading by College Students; Fact or Fiction? Paper Presented at the Annual Meeting of the Mid-South Education Research Association Conference, Lexington, KY.

  • Arnett, J.J. (2000), Emerging Adulthood: A Theory of Development from the Late Teens through the Twenties.

  • Cassey, G. and Evans, T. (2011), “Designing for Learning: Online Social Networks as a Classroom Environment”, The International Review of Research in Open and Distance Learning, Vol. 12(7), pp. 1–26.

  • Chen, S.Y. (2007), “Extracurricular Reading Habits of College Students in Taiwan: Findings from Two National Surveys”, Journal of Adolescent & Adult Literacy, Vol. 50, pp. 642–650.

  • Book-SY BCOM “Business Communication” by Dr. Saroj Hiremath.


Abstract Views: 301

PDF Views: 126




  • Implications of Social Media amongst College Students

Abstract Views: 301  |  PDF Views: 126

Authors

Vinita Nawalakha
Sir Parshurambhau College, Pune, India
Pooja Vasudev Joshi
Sir Parshurambhau College, Pune, India

Abstract


There is no doubt that social media has gained wider acceptability and usability. It is also becoming the most important communication tool among students, especially, at the higher level of educational pursuit. Social media is viewed as having bridged the gap in communication. Among the social media, Facebook, Twitter, WhatsApp and others are gaining popularity. Herein, with this paper, the researcher is focusing on the impact of WhatsApp on the college students. WhatsApp and other social networking sites are seen as 'Global Consumer Phenomenon' with an exponential rise in usage, within the last few years. Therefore, this study is intended to provide insight into emerging phenomenon of addiction to WhatsApp. The findings indicate that extroverts appear to use WhatsApp for social enhancement, whereas introverts use it for social compensation. Negative correlates of WhatsApp usage include decrease in real life social community participation and academic achievements as well as relationship problems, each of which may be indicative of potential addiction.

References