A Study of Customer Awareness of Sustainability Initiatives taken at Star Category Hotels in Hinjewadi Area of Pune

Sustainability has become a critical business issue for all industries. The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. They have started to consider the impact on the environment and society of hotel development and operations and sustainability issues are now being considered in most aspects of the hotel industry. This study reviews sustainable initiatives undertaken by various international and Indian hotels. A primary research was conducted to understand the awareness of customers regarding various sustainable initiatives carried out at hotel properties of star category (Sayaji, Gateway, Raddison Blu, Holiday Inn and Courtyard), of Hinjewadi area in Pune and whether knowledge regarding the same will have any impact on their purchase decision.