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Utility of Social Media for Competitive Intelligence Boon or Bane


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1 S.P. College, Pune, India
 

Most of the value added in manufacturing, product service companies is created by knowledge-based service activities such as research and development, marketing research, product design, customer service, advertising, or distribution. Winning firms are organizations that most successfully master the business issues critical to their performance, and develop the most precise understanding of definitions of value and creation of value. Competitive advantage has a lot to do with leveraging the knowledge assets of the firm, while at the same time determining how competitors are likely to leverage theirs.
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  • Gilad, Ben and Herring, Jan (2001), “CI Certification--Do We Need It?”, Competitive Intelligence Magazine, Vol. 4(2), pp. 28–31.

  • Blenkhorn, D. and Fleisher, C.S. (2005), Competitive Intelligence and Global Business, Westport, CT: Praeger.

  • Rappaport, Stephen D. (2011), Listen First--Turning Social Media Conversations into Business Advantage, John Wiley & Sons, Inc.

  • Jose, Palazzo M. de Oliveira et al. (2004), “Applying Text Mining on Electronic Messages for Competitive Intelligence”, 5th International Conference on Electronic Commerce and Web Technologies, EC-Web 2004, Zaragoza, Spain 2004.

  • www.socialbusinessnews.com

  • www.btobonline.com

  • www.socialmediatoday.com


Abstract Views: 292

PDF Views: 105




  • Utility of Social Media for Competitive Intelligence Boon or Bane

Abstract Views: 292  |  PDF Views: 105

Authors

Saroj Hiremath
S.P. College, Pune, India

Abstract


Most of the value added in manufacturing, product service companies is created by knowledge-based service activities such as research and development, marketing research, product design, customer service, advertising, or distribution. Winning firms are organizations that most successfully master the business issues critical to their performance, and develop the most precise understanding of definitions of value and creation of value. Competitive advantage has a lot to do with leveraging the knowledge assets of the firm, while at the same time determining how competitors are likely to leverage theirs.

References