This study is based on the initiatives of CybageAsha. That falls under its Rural Upliftment Vertical. Rural Development program is executed to improve the quality of rural life by developing required infrastructure for villages; making them self-reliant; highlighting the importance of general cleanliness and community health; and bringing about their socio-economic transformation through the participation of village residents.
CybageAsha was founded in October 2005 to fulfil Cybage’s moral responsibility towards the society. Through its Rural Upliftment, Community Development, and Social Welfare verticals, CybageAsha meticulously conceptualizes, plans, and executes various drives in and around Pune, with exclusive involvement of dedicated CSR Team members and the support of Cybagians who volunteer for several noble causes. Ritu Nathani, Director- Cybage and Managing Trustee- CybageAsha, guides the dedicated teams in their collective mission to transform the lives of the underprivileged. The Trust also collaborates with several NGOs and social service organizations to continually expand its beneficiary base.
The aim of the paper is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, also gap analysis with respect to Water- Desilting. Villagers are quite satisfied with water project of Cybage. Water supply has improved due to Cybage intervention but purity of water is still a concern of majority of villagers. They are quite satisfied with construction quality of these projects. But, they expect Cybage intervention on a greater magnitude in order to cover majority population of their villages. Water projects have helped them for agriculture and domestic purposes. Cybage should take an initiative to sensitize village panchayat to develop a selfsustaining model from long term sustainability perspective.
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