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A Study of Corporate Social Responsibility Initiatives by Cybage in Context with Infrastructure (Road Construction and Community Hall) in Select Rural Areas of Pune District


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1 Indira School of Business Studies, Pune, Maharashtra, India
 

The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. To achieve these objectives, data was collected using questionnaire and data was sought from the beneficiaries who are benefited by the CSR Projects of Cybage in their village with respect to infrastructure which includes road construction and community hall.


Keywords

Caybage, Road Construction and Community Hall, CSR.
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  • Pradhan, S., Ranjan, A. (2011), “Corporate Social Responsibility in Rural Development Sector: Evidences from India”, School of Doctoral Studies (European Union) Journal, Vol. 2, pp. 139-147.

  • Sharma, S., Sharma, R. and Kishor, J. (2013),” Emerging Trends in Corporate Responsibility in India- A Descriptive Study”, Global Journal of Commerce and Management Perspective, Vol. 2(2), pp. 58-62.

  • Srivastava, A., Negi, G., Mishra, V., Pandey, S. (2012), “Corporate Social Responsibility: A Case Study of TATA Group”, IOSR Journal of Business and Management, Vol. 3(5), pp. 17-27.

  • Available from: www.cybage.com


Abstract Views: 378

PDF Views: 139




  • A Study of Corporate Social Responsibility Initiatives by Cybage in Context with Infrastructure (Road Construction and Community Hall) in Select Rural Areas of Pune District

Abstract Views: 378  |  PDF Views: 139

Authors

Rajlaxmi Pramod Pujar
Indira School of Business Studies, Pune, Maharashtra, India

Abstract


The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. To achieve these objectives, data was collected using questionnaire and data was sought from the beneficiaries who are benefited by the CSR Projects of Cybage in their village with respect to infrastructure which includes road construction and community hall.


Keywords


Caybage, Road Construction and Community Hall, CSR.

References