Supply Chain Management for Retailing

Retailing can be considered as old as mankind. With the increase in population and commerce, channels were needed to reach the ultimate consumers. They were also needed to expand one's business, to generate volumes and thereby aim at economies of scale. The major contributors to our Gross Domestic Product (GDP) Include Services (52%), Manufacturing (25%) and Agriculture (23%). Retailing will fall under Services and enjoys a major share under this head. It also Is a major area for entrepreneurship and self employment. What started as a Mom & Pop Store today has seen a paradigm shift. At least In India, Organized Retailing Is comparatively a new scenario. A recent study revealed that around 7 % of India's population presently frequents organized retailers. The low acceptance is because of the belief that it is being targeted to upper Income groups and is an urban phenomenon. How far Is this true?