Hospitality in Postmodernity:An Indian Perspective.

Despite its seemingly western orientation, literature has sought to apply postmodernism to aspects of culture and society within emerging economies. The impact of globalisation is redefining what non-western consumers think and feel as goods and services previously out of reach are now seen as necessities. There is an implicit need to provide a critique of postmodern hospitality marketing in emerging economies. This paper proposes a postmodern framework for understanding the development of successful hospitality concepts in contemporary India.