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We are Like that Only:Understanding the Logic of Consumer India


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1 Penguin India Ltd
 

What do you say about a book whose Foreword is written by a person who has been voted as the number one 'IVIanagement Thinker' of 2008 in the world by Thinker 50? The first Indian to occupy this place, deservedly. I am referring to none other than Prof. C. K. Prahlad of the University of Michigan, Ann Arbor and author of such great concepts on Core Competency, Competing for future and Bottom of the Pyramid. As if this is not enough, there is also an Afterword by the darling of the Indian corporate world. Chairman and Chief Mentor of Infosys Technologies Ltd., N.R. Narayana Murthy. There are also the kudos by three eminent persons from the world of academics and industry. With these credentials, it will be very difficult to find any faults with the book!
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  • We are Like that Only:Understanding the Logic of Consumer India

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Authors

Bijapurkar Rama
Penguin India Ltd

Abstract


What do you say about a book whose Foreword is written by a person who has been voted as the number one 'IVIanagement Thinker' of 2008 in the world by Thinker 50? The first Indian to occupy this place, deservedly. I am referring to none other than Prof. C. K. Prahlad of the University of Michigan, Ann Arbor and author of such great concepts on Core Competency, Competing for future and Bottom of the Pyramid. As if this is not enough, there is also an Afterword by the darling of the Indian corporate world. Chairman and Chief Mentor of Infosys Technologies Ltd., N.R. Narayana Murthy. There are also the kudos by three eminent persons from the world of academics and industry. With these credentials, it will be very difficult to find any faults with the book!