The Economic and Socio-Cultural Impact of the Development of E-Business Applications on Consumer Behaviour

The world is facing an age of change unseen before. The recession and the financial crisis which started in 2009 created a movement that reacted the international economic view. The worldwide economy is currently characterized by an increase in west, a change of power in east, including increasing risks everywhere and customers that are looking for the value. At the same time these decreases rushed the adoption of key technologymobility, cloud' technology, artificial intelligence and social environment - which turns the economy and give rise to a new wave of obtaining prosperity, especially on the emerging market. The economic growth and the technology are influencing each other At present economic conditions are favorable for technology investments as far as the markets are increasing their demands for maintaining the profit and the advanced markets are searching for new ways to cut the costs and to stimulate the innovation. It becomes a vicious circle as the digital technologies encourage the profit and to meet the consumers' demands, education and vocational training also the efficiently use of the fund and resources- which leads to a big economic growth. The leaders must be conscious of these new tests that their companies are facing as long as the markets are making progresses very fast. The paper emphasizes on the positive and negative impact of technological application and how the computer professionals highlight the merits and neglect the negative aspects.